January 28, 2015
Brokers should focus on providing support tools to agents, not leads
NEW YORK — Today’s high-tech brokers often tout their ability to generate leads for real estate agents. But speaking onstage at Real Estate Connect, Robert Reffkin, CEO of New York City-area real estate brokerage Urban Compass, revealed that, rather than scaring up leads for real estate agents, the company’s robust technology…
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