WFG News
March 2, 2015

Jeff Goldblum’s latest role: Apartments.com mastermind

Jeff Goldblum plays Brad Bellflower, the fictional mastermind of apartments.com. Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire…
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WFG News
February 27, 2015

How Realogy will tackle challenges facing the industry: Watch the video

Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Commercial, ERA and Sotheby’s International Realty. Realogy is also the home of the nation’s…
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WFG News
February 12, 2015

How Coldwell Banker’s good deed could boost its image with millions of buyers and sellers

Movie fans tuning in to this year’s Academy Awards will once again be seeing the Coldwell Banker Real Estate brand, as the franchisor airs a 30-second spot publicizing a partnership with Adopt-a-Pet.com to find homes for 20,000 dogs. It’s the third year in a row that Coldwell Banker has launched…
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WFG News
February 2, 2015

Coldwell Banker expands in Mediterranean

Coldwell Banker Real Estate has opened shop in the Republic of Cyprus and the Turkish Republic of Northern Cyprus under a new master franchise agreement it signed with the owner of the brand’s Turkey master franchise region, Gokhan Tas. As CEO of Coldwell Banker Turkey, Tas has grown the brand to 395 agents…
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WFG News
January 27, 2015

Smart marketing materials update themselves

Real estate marketing firm Imprev Inc. has signed up its first Coldwell Banker Real Estate affiliate to the automated version of its platform since signing a mega-deal with the franchisor in September. Under last fall’s franchise-wide deal, all Coldwell Banker affiliates have access to Imprev’s suite of marketing items including digital flyers, websites…
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