WFG News
February 13, 2015

Coming Fed hike ups mortgage rate risk

After a wild six weeks from Christmas forward, the 10-year T-note stone-falling from 2.35 percent to 1.65 percent and then rebounding to 2 percent, global anxiety rising … this week’s news is an extended sermon from The Church of What’s NOT Happenin’ Now. Interest rates did not move. Low-fee mortgages…
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WFG News
February 13, 2015

Homebuyers are going mobile — is your website ready?

When the Internet was new, some real estate professionals embraced its potential right away, while others only gradually learned the mechanics of online content creation and lead generation. There’s a similar pattern at work now that mobile devices and high-speed broadband are available from most places in North America. My company’s…
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WFG News
February 13, 2015

5 superb tactics for capturing local real estate traffic

Need a little boost for your real estate digital presence? Here are five tactics you can start implementing right away that will help you get better results from your real estate website and blog. 1. Use rich snippets. Rich snippets are essentially a way to dress up your result in a Google…
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WFG News
February 13, 2015

Ben Caballero: ‘I think we’re more like a technology company that uses real estate’

The president of HomesUSA.com discusses how tech supports his business and why no secrets is the way to go. The post Ben Caballero: ‘I think we’re more like a technology company that uses real estate’ appeared first on WFG National Title Insurance Company.
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WFG News
February 13, 2015

In real estate, does size matter?

You can stop snickering now. I am referring to brokerage size. Our industry is changing at an astonishing and unprecedented rate. Behemoths are waging battles over data; established national brands are being overhauled; and it seems like every day, some new startup claims it will change the way real estate…
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WFG News
February 13, 2015

Michael Slavin: ‘The real power is to determine how money is spent’

Michael Slavin is the CEO at Privlo. Describe what you do in one sentence: I put dislocated homebuyers into homes at the most competitive rates. Age: 35 Degree, school: Accounting, University of Idaho Location: Los Angeles, California; Privlo is based in southern California, and we are currently lending in California, Colorado, Idaho, Minnesota, Maryland, Tennessee,…
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WFG News
February 13, 2015

How to leverage Google’s new Twitter deal in your real estate business

If you’ve been looking for a reason to use Twitter for your real estate business, you may have just found one. In a deal reported by “Bloomberg Business” last week, Google has gained access to Twitter’s “firehose stream” of data. This means that Google will be able to immediately find…
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WFG News
February 13, 2015

Broker portal project shooting for national prominence out of the gate

A group of multiple listing services, franchisors and brokers has raised most of the seed money it needs to begin to build the first national MLS consumer-facing listing portal, according to a new website for the project launched this week. The initiative, tentatively dubbed the “National Broker Portal Project,” began…
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WFG News
February 12, 2015

When have we overautomated the real estate industry?

Last week, I got a series of emails from a national real estate vendor — nine emails all in one day, followed by six the very next day. One subject line was, ironically, “6 worst real estate technology mistakes everyone makes.” Other stories alluded to tips and tricks. I chuckled, knowing…
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