WFG News
February 27, 2015

When Fed raises short-term rates, pray long-term rates don’t follow

Federal Reserve Chairwoman Janet Yellen’s testimony, inherently a forecast, overwhelmed all other forces on markets this week. Yellen did a fabulous job. When the future is deeply uncertain, it’s the job of the Fed chair to turn on the fog, and she did — in an expert rundown on the…
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WFG News
February 27, 2015

Brokerage promising to rain Internet leads on its agents

International brokerage eXp Realty has launched “Making It Rain,” a new marketing program to generate Internet leads for its 540 agents. Agents pay a minimum of $100 per month to join the program and in return eXp will market their branded eXp Realty search portal or another website of their choosing…
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WFG News
February 27, 2015

Zillow’s drinking the Trulia Kool-Aid, realtor.com gets feisty

Realtor.com operator Move Inc. has been feisty out of the gate with its new rival Zillow Group Inc. Just a week after Zillow’s acquisition of Trulia closed, the two already have a new court date. On March 12 a judge will decide whether Move’s syndication platform ListHub can cut its listings feed to…
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WFG News
February 27, 2015

Inman announces daily real estate technology reviews — coming next week

Technology is supposed to make work — and life — easier. But the irony of our modern world is that oftentimes, it actually makes life more difficult. How do you find the best software (or hardware) for your budget and work environment? How do you know that your hard-earned money is being…
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WFG News
February 27, 2015

Does staging add value to the home-selling process?

From Realtors to bloggers to HGTV, sellers hear about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features. Another popular option is home staging, which involves…
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WFG News
February 27, 2015

5 places to find a stellar idea for your next piece of real estate content

Writing content is for your real estate blog is great; everyone is doing it. And if you stick with it long-term, it can help pick up long-tail keywords on Google and drive more traffic to your website. What everyone is not doing (yet) is writing content that they know will…
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WFG News
February 27, 2015

Zillow and Trulia say they’re still competitors

SCOTTSDALE, Ariz. — Executives with Zillow and Trulia told a roomful of multiple listing service leaders that the two sites will continue to compete even though the top two listing portals are now under the same roof. “Beating each other up, sharpening each other, for us that’s going to be…
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WFG News
February 27, 2015

Startup lets you ‘shop without an agent’ … but uses agents

Well, well, if it isn’t another real estate tech startup that wants to help consumers buy homes without “real estate agents.” At least, that’s what the company’s branding might lead you to believe at first glance. Offering on-demand showings and a next-generation online platform and listing search tool, Open Listings says it lets buyers find and make offers…
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WFG News
February 27, 2015

Indie broker F. Ron Smith on the wonders of Wunderlist

The Leverage Global Partners president talks about his favorite new app and the appropriate order for meditation and cocktails. The post Indie broker F. Ron Smith on the wonders of Wunderlist appeared first on WFG National Title Insurance Company.
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WFG News
February 27, 2015

Sam DeBord: ‘If you try to leverage influence too much, you’ll diminish it’

Age: 38 Years in real estate: 10 Job title: Managing broker Location: Seattle Hours per week spent on social media: 10 Social media accounts: Facebook, Twitter, LinkedIn Target demographic: Homebuyers, industry supporters Average number of posts per day: Two posts; many more comments Which social channels do you work more? Just…
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