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The Latest News from WFG National Title Company
ryantate
135
WFG News
March 5, 2015

4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It’s one of the greatest rivalries in beverage history! Whichever side of the aisle you occupy, you’re not likely to cross over without some serious convincing. That’s because most of us are brand-loyal shoppers. Whether it’s soft drinks, shampoo or clothing — we all have our favorite brands,…
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ryantate
151
WFG News
March 5, 2015

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let’s be honest: lead generation is not the next big thing in this business. I understand that a lot of people will disagree with me, and that’s OK. But if you think your brokerage needs to feed you…
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ryantate
134
WFG News
March 5, 2015

How this Zillow Premier Agent made $10 million

Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small Seattle broker with 60 agents and a property management division.…
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ryantate
149
WFG News
March 5, 2015

Realtor.com grows New York City footprint

Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris Stevens, Compass, Halstead Property and NestSeekers, the portal has added new search filters and property types to help streamline…
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ryantate
131
WFG News
March 5, 2015

Zillow program could help more agents track their listings online

Zillow has launched a program that could provide another perk to real estate brokers and multiple listing services that send their listings directly to the popular search website. Zillow Tech Connect: Reports, the newest branch of the Zillow Tech Connect Program, will allow vendors that show agents how their listings perform online…
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ryantate
131
WFG News
March 5, 2015

Greg Fox: ‘The 2 percent keeps me up at night’

The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night. The post Greg Fox: ‘The 2 percent keeps me up at night’ appeared first on WFG National Title Insurance Company.
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ryantate
150
WFG News
March 5, 2015

3 things Realtors can learn from big-brand marketing

Nespresso doesn’t just sell coffee. In the brand’s new ad campaign, George Clooney sips the product on the terrace of a palatial European villa. The company called in famed French architect Francis Krempp to design its worldwide stable of luxury coffee boutiques where customers are treated like five-star hotel guests.…
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ryantate
132
WFG News
March 5, 2015

Doorsteps helps agents walk homebuyers through the process

Editor’s note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at craig@inman.com. The pitch Online tools like Doorsteps.com is why real estate…
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ryantate
150
WFG News
March 5, 2015

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother’s footsteps

Elizabeth Ann Stribling-Kivlan is the president of Stribling & Associates. Describe what you do in one sentence: I oversee the daily brokerage of Stribling & Associates, whether that be helping to negotiate, hiring a new agent or mediate a potential issue. Age: 35 Degree, school: College of the Holy Cross, B.A. in theology…
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ryantate
138
WFG News
March 5, 2015

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had made a big mistake…
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