WFG News
February 6, 2015

How to beat portals at the lead game

Leads are life to Realtors. That’s obvious. Yet to anyone who’s looked to buy, sell, or rent online, it’s pretty obvious Zillow and Trulia own leads online. Seriously, is there a major market in the United States where these two are not on the first page of Google? (If there…
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WFG News
February 6, 2015

Inside look at how Zillow pitched one broker for listings

Zillow has been scrambling to secure direct feeds from brokerages and multiple listing services ever since news broke that it will lose a chunk of its listings when its contract with listing syndication platform ListHub ends in April. Zillow is out to level the listings playing field currently dominated by its competitor, realtor.com,  which…
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WFG News
February 6, 2015

Paperless transaction network grows by 53,000 agents

Paperless transaction management provider dotloop has signed agreements with three Realtor associations who will offer the dotloop platform to their more than 53,000 members, and make forms they’ve developed available within it. The agreements — with the Indiana Association of Realtors, the Tennessee Association of Realtors and the Illinois-based Mainstreet…
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WFG News
February 5, 2015

The good news and the bad news about drones

The good news: Federal regulators have granted eight more exemptions to commercial drone operators, bringing the total number of requests granted to 24. The bad news: The Federal Aviation Administration continues to work its way through a backlog of 342 requests for exemptions from companies and individuals, and it could…
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WFG News
February 5, 2015

Get paid for connecting your clients to home improvement deals

A New York-based tech startup focused on social referrals says it’s chosen real estate as the focus for its first vertical market platform, RealtorMaven, which lets real estate agents earn cash for referring clients to service providers like home improvement contractors and movers. Businesses using LocalMaven’s real estate-focused platform start the…
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WFG News
February 5, 2015

New offering for all-in-one real estate marketing

Real estate website vendor Tribus is branching out with a new offering that bakes a real estate search website, lead generation system, customer relationship platform and targeted marketing program into one product. The new product’s flagship Internet data exchange property search site, LoveLiving.in, features a collaborative search component and converts visitors…
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WFG News
February 5, 2015

Inman seeks weekly tech review columnist … Could it be you?

Are you a fiend for technology? Are you the person all your friends and colleagues ask about the latest gadget or app because they know you’ve tested it already and will have something valuable to say? Inman wants your insight for a brand-new column featuring tech and gadget reviews. This…
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WFG News
February 5, 2015

4 ways real estate extroverts fall short

Conventional wisdom dictates that extroverts have it made in real estate. In fact, extroverts often self-select for this career; the cultivation of a referral network, which is the lifeblood of many a successful real estate career, is often an extrovert’s biggest strength. Walking into a roomful of strangers or speaking…
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WFG News
February 5, 2015

Redfin glides into tech-friendly St. Louis

Redfin has set up shop in St. Louis, opening the door for buyers and sellers in the area to team up with its tech-fueled real estate agent team, and continuing the discount broker’s aggressive push into new markets. Redfin Regional Director Mark Reitman suggested that St. Louis’ burgeoning tech scene will grease the runway for Redfin…
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WFG News
February 5, 2015

Why real estate professionals need to read ‘Zillow Talk’

Many real estate professionals are still ambivalent about Zillow. They remember how Zillow came to the market 10 years ago with a much less industry-friendly attitude than it developed once it realized there was more money in pursuing the industry as a client rather than a competitor. Maybe we’re just…
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