WFG News
February 11, 2015

Redfin enters 7th new market this year

Continuing an expansion push launched last year and fueled by a $70.9 million funding round, Redfin has hired the former owner of six Re/Max franchises in the Northeast to head up its operations in New Hampshire. Mark Callahan Mark Callahan, who started his career in real estate more than 25…
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WFG News
February 11, 2015

Zillow lands more direct listing feeds

Two Florida multiple listing services have agreed to send top real estate portal Zillow a direct feed of their combined 67,000-plus listings. The deals come as Zillow is scrambling to obtain listings directly from brokers and MLSs before the expiration of its agreement with Move-owned listing syndicator ListHub on April…
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WFG News
February 11, 2015

5 tips for launching your real estate funnel marketing strategy

Everyone who sells anything knows that more transactions lead to more revenue. To rack up more transactions, you need more clients. And how do you get more clients? Find more leads. So the trick is getting enough leads into your pipeline to hit your revenue goals. Traditionally, we refer to…
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WFG News
February 11, 2015

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? It is critical to take care of your clients, provide clear communication and show appreciation to your database. Sounds easy, but we all know how tough it can be in reality. Scouting out solutions to improve…
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WFG News
February 11, 2015

Facebook brings more order to ‘for sale’ groups

Facebook is rolling out new features that bring more order to Facebook groups where people commonly buy and sell items. Members of “for sale” groups — which can be frequented or even overseen by real estate agents — can now choose a “sell” feature that lets users add a description of an item, include a price,…
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WFG News
February 11, 2015

6 overused real estate phrases it’s time to retire

As an agent, you have HUGE potential. With a little tender loving care, you’ll be turnkey. You’re a motivated seller and an exquisite, gourmet, breathtaking, premier real estate maven one would have to see to believe!!! Do you see the problem? When consumers are presented with hollow language like this, they…
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WFG News
February 11, 2015

Great migration of real estate ad dollars to the Internet may have already peaked

Real estate brokers and agents will spend less money on online advertising this year, as the great migration of marketing dollars from traditional media channels to the Internet plateaus, an annual analysis of real estate ad spending by Borrell Associates Inc. predicts. For years, it’s seemed inevitable that real estate…
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WFG News
February 11, 2015

Tracy Berliner Smith: ‘Face-to-face changes everything and makes everyone more accountable’

Tracy Berliner Smith, a writer and editor with Leverage Global Partners, talks about the blessing and the curse of technology, yoga and cocktails, and the family factor that keeps her up at night. The post Tracy Berliner Smith: ‘Face-to-face changes everything and makes everyone more accountable’ appeared first on WFG…
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WFG News
February 11, 2015

3 things VA homebuyers need from real estate agents

More veterans are taking advantage of their Department of Veterans Affairs (VA) loan benefit than ever before. With no down payment, no mortgage insurance and flexible credit standards, it’s easy to see why. The VA loan that was once looked down upon by agents has become a streamlined process with…
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WFG News
February 11, 2015

Amy Harris: ‘Social media gives my brand a big reach’

Age: 54 Years in real estate: Five Job title: Sales associate Location: Keller Williams Short Hills Hours per week spent on social media: Two to three hours per day Social media accounts: Facebook, Pinterest, LinkedIn, YouTube, Google Plus and Twitter Target demographic: Buyers ages 30 to 41, sellers 40 and older Average number of posts per day: Three…
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