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The Latest News from WFG National Title Company
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WFG News
February 10, 2015

Mortgage giant Citi steps up marketing on Zillow, StreetEasy

Citi, one of the nation’s largest mortgage lenders, has signed a marketing deal with Zillow in an effort to reach prospective borrowers on the highly trafficked real estate portal. The deal will boost Citi’s presence on Zillow; Zillow Mortgages, the site’s mortgage marketplace; and StreetEasy, a listing portal owned by Zillow…
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WFG News
February 10, 2015

MLS orders broker to stop publishing offers of compensation to buyer’s agents

A Denver-based flat-fee brokerage that’s publishing the offer of compensation to buyer’s agents that sellers make through the multiple listing service has been ordered by the local MLS, REcolorado, to stop making that information public. Trelora LLC, which charges buyers a flat fee of $3,000, says publishing the offer of…
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WFG News
February 10, 2015

Build ‘ships with millennials to gain their trust (and real estate business)

Those in sales are accustomed to focusing on the numbers. After all, we like numbers, especially big ones. But what happens when salespeople focus so much on their numbers that they lose focus on current and potential customers? Simply put, they’re categorized or tagged and become “leads,” “prospects” and, soon…
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WFG News
February 10, 2015

Real estate agent reviews catching fire on Zillow

Consumers have posted more than 1 million reviews of real estate professionals on Zillow.com in the last four years — nearly half of those in the last year alone, an acceleration in growth that points to the growing importance of agents’ profiles on listing portals. More than 780,000 agents have…
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WFG News
February 10, 2015

Some groups don’t get a say in the great portal debate

How should the industry address listing feeds to ListHub, Zillow, and other multiple listing services and portals? It’s up to brokers — and there are some industry groups who simply don’t get to vote. Jon Coile is the president of Champion Realty, a regional brokerage in Maryland, and the chairman of…
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WFG News
February 10, 2015

Why the traditional brokerage model is obsolete

Traditionally, a real estate salesperson joined a brokerage for the power of their marketing and name recognition, relying on the “Higher Power” to drive leads and sales. Changes to the commission split structure put more and more marketing responsibility on the individual. The shift to social media and enhanced online…
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WFG News
February 10, 2015

NAR continues to hype realtor.com in new national TV spot

Despite global media giant News Corp.’s acquisition of realtor.com operator Move Inc. in November, which lost NAR a seat on Move’s board and an ownership stake in the company, the trade association remains committed to promoting the realtor.com brand in a big way. NAR aired a 33-second TV ad during the Grammy Awards…
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ryantate
136
WFG News
February 10, 2015

3 barriers to delivering the tech solutions real estate agents crave: Part 2

Yesterday, we dug into an Inman survey to examine the first big barrier that technology vendors face when trying to meet the needs and wants of the real estate agents they served. That barrier was industry fragmentation, but it wasn’t the only (or the biggest) challenge that technology vendors must…
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WFG News
February 10, 2015

Go figure: zombie foreclosures, where love lasts, how you’re using technology and more

Day of the living foreclosures What makes San Jose so sunny for tech jobs? Going down? Let’s get digital, digital What’s love got to do with it? Have data you’d like to see featured here? Let us know at contributors@inman.com. The post Go figure: zombie foreclosures, where love lasts, how you’re using technology…
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WFG News
February 10, 2015

Generate quality listing leads in your top-selling neighborhoods with 3 momentum marketing steps

If you’re a big sports fan, then you know all about the almighty power — and sometimes unforgiving will — of Mr. Momentum. In the blink of an eye, the favor can switch from one team to another, and for that period of time, nothing can stop them. Real estate marketing…
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