WFG News
February 17, 2015

Go figure: January REOs, markets for starting over, homebuyer demographics and more

Finding a fresh start Lookin’ good, buyers Location, location, location Breaking down that bottom line REO speed-counties Have data you’d like to see featured here? Let us know at contributors@inman.com. The post Go figure: January REOs, markets for starting over, homebuyer demographics and more appeared first on WFG National Title Insurance Company.
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WFG News
February 17, 2015

Shift your mindset when selling to vacation rental buyers

The vacation rental market is in a period of massive growth. More vacation homes are being purchased; more owners are planning on renting; and more tourists are finding that this new mode of accommodation fits their needs better than a hotel or resort. This surge in supply and demand is…
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WFG News
February 17, 2015

Leigh Brown: ‘Unless you’re trying to be a secret agent, you have to be visible’

Age:​ 40​ Years in real estate:​ 15​ Job title:​ CEO, dream maker​ Location:​ Charlotte/Concord, North Carolina Hours per week spent on social media:​ Do I have to admit this out loud? Probably 30 all added up?​ Social media accounts: Facebook, Twitter, Instagram, LinkedIn, Pinterest Target demographic:​ Good people​ Average number of posts…
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WFG News
February 17, 2015

Who moved my Facebook real estate data set?

In early 2014, Facebook launched new demographic data on all users within the United States (not available in Canada at this time). Behind the scenes, Facebook partnered with three different data companies to provide the data. Tech-savvy agents were able to produce and run advertisements that were relevant to the…
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WFG News
February 16, 2015

Brokerage partners with rental site to connect to future homebuyers

Large Philadelphia-based brokerage Berkshire Hathaway HomeServices Fox & Roach Realtors has partnered with the rental listing site Rental Beast to grow its rental business and initiate relationships with future homebuyers. Under the new partnership set to commence in March, BHHS Fox & Roach Realtors’ more than 4,000 agents in Pennsylvania, New Jersey and…
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WFG News
February 16, 2015

What to expect now that Zillow and Trulia are one?

Imagine a horse race. Two horses, a perfectly toned and young thoroughbred against a 7-year-old nag. No surprises who is winning the race. Then, two things happen: 1. The winning horse surprisingly steers off the track to further bulk up for the race; 2. A new tested and savvy owner…
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WFG News
February 16, 2015

6 steps for maximizing your real estate Internet exposure

Applying the following online exposure concepts will help you distinguish yourself from the overcrowded sea of real estate agents, generate a plethora of high-quality leads based on your Internet presence (and not your marketing budget), reduce your advertising costs, help demonstrate your value to potential clients, create additional points of…
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WFG News
February 16, 2015

Will people pay to attend an open house?

We all know that a significant reason why agents hold open houses is not to sell the house, but rather to gather contact information of the potential buyers who are attending. There are so many different ways to hold an open house. You can do what 90 percent of agents…
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WFG News
February 16, 2015

Proposed drone rules applauded by NAR

The Federal Aviation Administration has proposed much-anticipated rules governing the commercial use of small drones that would require drone operators to be obtain certification and only pilot aircraft without line of sight during daylight hours. The proposed rules, which would cover small unmanned aerial systems weighing under 55 pounds and conducting non-recreational operations, could open the door for real estate agents…
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WFG News
February 16, 2015

Special report: Tracking systems zero in on what buyers really want

Tracie Norman recently received a reminder from her customer relationship management system instructing her to contact a buyer client. So Norman, a real estate agent with the Speicher Group of Olney, Maryland-based Re/Max Realty Centre, did what she often does when she receives such prompts: She pulled up a detailed…
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