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The Latest News from WFG National Title Company
ryantate
118
WFG News
February 19, 2015

Jeff Turner: ‘We’ve taken measures to improve testimonial rates for our clients’

The CEO of RealSatisfied talks about changing with technology, why he’s a big fan of privacy and the tweaks he’s made to improve client testimonial rates. The post Jeff Turner: ‘We’ve taken measures to improve testimonial rates for our clients’ appeared first on WFG National Title Insurance Company.
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170
WFG News
February 19, 2015

Zillow + Trulia: an insider view

“Do the right thing.” Those four simple words are part of the “Zillow Way” — a set of principles that guide Zillow and its 1,000-plus employees. They use these principles to achieve their mission — to empower consumers by providing the information and tools they need to make smart decisions about homes, real…
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149
WFG News
February 19, 2015

Dave Eisenberg: ‘The agent role will shift to focus on vertical interest and serious domain expertise’

Dave Eisenberg is the CEO of Floored. Age: 29 Degree, school: Psychology, Harvard Location: New York City Social media: LinkedIn, Twitter, Facebook Dave Eisenberg relaxing over a glass of his favorite rum, Zacapa 23. Photo by his old boss and close friend, Andy Dunn, who introduced him to the spirit.…
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134
WFG News
February 19, 2015

FHA launches historic homebuyer ‘care package’ for 2015

After several years of lackluster participation in the housing market, first-time homebuyers are getting a boost from the Federal Housing Administration (FHA) this year. Last year, the percentage of homes sold to first-time buyers remained at 29 percent for the second straight year, which represented that demographic’s lowest market share…
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159
WFG News
February 19, 2015

What the Zillow-Trulia deal means for broker, agent ads

When Zillow fully absorbs Trulia sometime later this year, brokers and agents will buy one set of ad products that will show up across the two sites — and also on Zillow’s partner sites, as well as its other consumer brands, where applicable. Broker and agent ads will show up across both Zillow…
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136
WFG News
February 19, 2015

MLSs feud over direct feed to Zillow

Two South Florida Realtor associations with a contentious history are once again battling, this time over a direct listing feed to top real estate portal Zillow. When the Jupiter-Tequesta-Hobe Sound Association of Realtors announced last month that it would be sending its more than 52,000 active residential listings directly to…
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170
WFG News
February 19, 2015

Homes.com retools ads for buyer’s agents

Homes.com is getting its own version of the “three headed monster,” launching “Local Connect” advertising that offers buyer’s agents the ability to geotarget consumers searching for homes by ZIP code using ads prominently displayed on listing detail pages. The ads — contact forms that list buyer’s agents directly below the…
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ryantate
119
WFG News
February 18, 2015

Revamped apartments.com gets $100M coming-out party

Commercial real estate powerhouse CoStar Group has launched an “aggressive” play to win the rental portal space in 2015 with a $100 million national multifaceted consumer marketing campaign to hype its revamped apartments.com rental site. CoStar Group, which acquired apartments.com for $585 million last March and owns the popular commercial listing site LoopNet,…
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153
WFG News
February 18, 2015

10 reasons email real estate marketing beats social media

Social media can be a soul-crushing experience for a real estate agent. On Facebook, your posts get seen by a whopping four people. Or on Twitter, you find out that a past client just bought a house with another agent. Over on Pinterest, you are getting zero interaction on any…
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ryantate
118
WFG News
February 18, 2015

Trulia acquisition giving Zillow’s stock a shot in the arm

With the acquisition of Trulia finally in the bag, Zillow’s share price soared more than 20 percent in heavy trading this afternoon as the company begins to take steps — including trimming its workforce — that will help it fully realize cost and revenue “synergies.” The jump in share price…
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