Current News

Looking for a topic for your next blog post? Here’s a simple idea that you can use again and again. As an agent, you’re probably out previewing new listings all the time. Whether you’re prepping for a weekend tour with a new buyer, or just keeping track of new inventory…

Though most of us are loathe to admit it, summer is almost gone. The light is fading and the temperatures are falling, so it’s time to prep your home for the change of season. The following tips will save you money and keep your home safe and cozy as the…

One of the great things about the real estate business is the possibility of landing a “big fish” client looking to buy a million-dollar-plus home. It happens all the time, at least in theory. So what can agents do to catch and maintain the attention of these luxury home buyers?…

The Illinois Association of Realtors is going to begin posting violations of the Realtor Code of Ethics. Reports will be posted to its members-only website, with violators remaining anonymous. By keeping the posts hidden from public view, the Association hopes to make Realtors aware of violations without violators risking repercussions…

Being a writer is hard. Especially when you’re supposed to be a real estate agent. There are so many things to worry about all day long, and writing can be so…hard. The thing is though, blogging, even a little bit, will make a huge difference in your business. Not only…

Working in real estate is hard. Harder than most businesses. There are so many things to think about all the time. Advertising and lead generation, client relationships, market analysis, photography, contract writing and negotiation, accounting. And of course happy hour. The list feels endless. Anything that helps create some order…

Used to be, if you just threw a website up and added an IDX property search, you could get a few people to sign up and maybe buy a house with you. Those were the early days of Internet lead generation. Times have changed. Now, everybody has a site with…

When it comes to understanding the intricacies of website traffic and tracking, many real estate agents are in the dark, at best. Mention a word like “analytics,” and most agents will glaze over or run for the door. However, those agents that understand analytics, and more importantly how to interpret…

One of the best things about working in real estate is that the game is constantly updating. Almost daily, some new tech tool or app appears that, when properly utilized, can make the life of an agent easier. Inman recently put together a list of 12 startups whose intention is…

The real estate business, on the whole, is wildly inefficient, especially as pertains to the roles of agents. Most companies, outside of real estate, have marketing departments, sales departments, and accounting departments. They have tech support and teams of people to run the office and manage clients and do who-knows-what.…