WFG News
January 29, 2015

Master real estate inbound marketing in 3 steps

The underlying philosophy of inbound marketing dictates that being hyper-focused on building relationships with your future clients is what wins. As such, it doesn’t take a visionary to see the beautiful overlap between being “inbound” and being a real estate agent. Inbound marketing is not a turnkey solution to growth.…
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WFG News
January 29, 2015

Darren Bailey: ‘Tech needs to catch up quickly to provide brokers and agents the modern experience they deserve’

Director of application management services at Metropolitan Regional Information Services Inc., a multiple listing service supporting 40,000 real estate pros in the Mid-Atlantic region. Time at MRIS: Two years What he does: I am responsible for leading a team of architects, developers, support engineers and data and business analysts at MRIS. Age:…
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WFG News
January 29, 2015

Dead or alive? Print as a real estate marketing tool

We recently surveyed 340 real estate professionals about print marketing attitudes, including questions about where they spent their print dollars and where they would devote more money if they could. Starting off with the big question, we asked respondents if they think print marketing is dead. The good news is…
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WFG News
January 29, 2015

Shrinking inventories could end up pricing more buyers out of the market

The number of homes on the market fell for the first time in 16 months in December, hinting at a potential acceleration in home prices in the months ahead. That might be good news for sellers, but not for buyers who could get priced out of the market or the…
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WFG News
January 29, 2015

Tech companies sound off on frustrations with MLSs

NEW YORK — There’s a lot of talk in the industry about building tools to improve the efficiency of real estate transactions. But what happens when a tool designed to do that confronts the inefficiency of the industry itself? Frustration, according to tech company execs speaking at Real Estate Connect…
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WFG News
January 28, 2015

11 startups that are out to change the business of real estate

NEW YORK — Eleven real estate startups pitched their big ideas to the Real Estate Connect New York City crowd today. Here’s what they are up to: Rentity: Rentity connects renters who are moving out of a place, to those who are looking for a new place to live. The startup “brings the sharing economy…
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WFG News
January 28, 2015

Consumers will decide who is king of the online real estate mountain

NEW YORK — When Zillow closes its acquisition of Trulia, which Wall Street expects to happen any day now, the megaportal will square off with realtor.com operator Move Inc., which will be determined to unseat the king of the online real estate mountain. Both Zillow and Trulia already get more visits than…
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WFG News
January 28, 2015

Big data tools can have placebo effect

NEW YORK — Big data tools in real estate may be suffering from “shiny object syndrome,” according Todd Carpenter, managing director of the National Association of Realtors’ data analytics group. NAR Managing Director, Todd Carpenter Charmed by such systems’ promise to pinpoint prospective buyers and seller, some real estate agents…
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WFG News
January 28, 2015

Tool tracks listing performance on more than 70 international sites

Agents and brokers who advertise their listings through global syndicator Previsite are now tracking listing performance on more than 70 portals worldwide through a partnership with real estate software development firm ListTrac. Fourteen multiple listing services representing 210,000 agents have signed up for ListTrac’s free listing monitoring tool, which measures…
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WFG News
January 28, 2015

5 common real estate social media myths

Social media plays a huge part in today’s society. Whether it’s for personal or professional use, social media cannot be avoided. There are many reasons why social media can be a game changer for real estate professionals. Social media allows real estate agents to share expertise and knowledge while also…
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