portals

Zillow Group’s game of ‘chicken’

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For months now, the rumor mill has been flying with talk of Zillow and Trulia (now Zillow Group) ending the featured listings placement for brokers and franchisors by the end of 2015. Large brokers and franchisors who pay $5 to $10 to feature a listing, with all competing agents stripped…

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Debunking 6 myths about IDX

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The ubiquity of embedded IDX (Internet data exchange) widgets is something that can’t be ignored. The traditional agent website and its visitor search experience are almost always tied to some type of embedded IDX widget, which has been the industry’s answer to the question of how to provide home searches…

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Unintended consequences of listing regulations

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“Follow the drugs and you’ll find the drug dealers, but follow the money and you’ll be surprised where it takes you.“ – HBO’s police drama “The Wire” Regulations governing the access, distribution and display of residential real estate listings changed many industry dynamics over the past 20 years. Traditionally, brokers…

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How listings will flow to Zillow, other portals

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Industry players representing listing portals, MLSs and brokerages have finalized a model content licensing agreement that could help Zillow obtain more direct listing feeds before its contract with syndicator ListHub expires this spring. The model agreement seeks to standardize the ground rules under which real estate brokerages and MLSs provide…

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