In a lively exchange with Inman Publisher Brad Inman, hear what Zillow CEO Spencer Rascoff has to say about how Zillow climbed to the top, and how it intends to stay there.
Now that Zillow owns Trulia, it will decide how to price real estate agent advertising not only for the sites it owns (Zillow, Trulia and HotPads) but the sites that it “powers” real estate search for — Yahoo Homes, AOL Real Estate, HGTV’s FrontDoor and MSN Real Estate. With News Corp.’s acquisition of realtor.com operator Move Inc., competition in online real estate is expected to remain intense.
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