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The Latest News from WFG National Title Company
ryantate
170
WFG News
February 19, 2015

Zillow + Trulia: an insider view

“Do the right thing.” Those four simple words are part of the “Zillow Way” — a set of principles that guide Zillow and its 1,000-plus employees. They use these principles to achieve their mission — to empower consumers by providing the information and tools they need to make smart decisions about homes, real…
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ryantate
159
WFG News
February 19, 2015

What the Zillow-Trulia deal means for broker, agent ads

When Zillow fully absorbs Trulia sometime later this year, brokers and agents will buy one set of ad products that will show up across the two sites — and also on Zillow’s partner sites, as well as its other consumer brands, where applicable. Broker and agent ads will show up across both Zillow…
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ryantate
136
WFG News
February 19, 2015

MLSs feud over direct feed to Zillow

Two South Florida Realtor associations with a contentious history are once again battling, this time over a direct listing feed to top real estate portal Zillow. When the Jupiter-Tequesta-Hobe Sound Association of Realtors announced last month that it would be sending its more than 52,000 active residential listings directly to…
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ryantate
170
WFG News
February 19, 2015

Homes.com retools ads for buyer’s agents

Homes.com is getting its own version of the “three headed monster,” launching “Local Connect” advertising that offers buyer’s agents the ability to geotarget consumers searching for homes by ZIP code using ads prominently displayed on listing detail pages. The ads — contact forms that list buyer’s agents directly below the…
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ryantate
185
WFG News
February 18, 2015

Zillow ratcheting up marketing spend

Last year Zillow spent $75 million to raise the profile of its brand with consumers. This year, it will spend even more, CEO Spencer Rascoff says. Discussing the company’s acquisition of Trulia on a conference call with investors this morning, Rascoff wouldn’t provide exact numbers on this year’s marketing spend.…
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ryantate
149
WFG News
February 18, 2015

Missing Pete Flint

Ian Morris Eighteen years ago, while helping Microsoft figure out an online real estate strategy, I met Ian Morris, a brash, funny, ambitious New Jersey boy, son of a Wall Street banker. He was a recent graduate of the Harvard MBA program and he was anxious to make a mark…
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ryantate
149
WFG News
February 18, 2015

San Diego MLS taking listing syndication into its own hands

A multiple listing service serving more than 18,000 members in San Diego County is taking listing syndication into its own hands with technology from Bridge Interactive Group. The MLS, Sandicor, had explored taking over syndication last year. But when it learned that an agreement between Zillow and ListHub was up for renewal in…
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ryantate
168
WFG News
February 18, 2015

How News Corp. could take out Zillow

After News Corp. took control of realtor.com and ListHub, players in the real estate industry started to wonder what would happen next. When Zillow and ListHub failed to renew their listing agreement, things really started to heat up. And now that Zillow and Trulia are merging, the battle is really going…
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ryantate
252
WFG News
February 18, 2015

Your cheat sheet to the Zillow-Trulia deal

We awaken today to a world where Trulia is owned by the newly named Zillow Group. Brokers and agents need to make quick sense of what the closing Zillow’s acquisition of Trulia means for the immediate and ongoing future. To help you toward that end, here is a cheat sheet…
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ryantate
182
WFG News
February 17, 2015

Zillow-Trulia merger closes

The long-anticipated merger between the two largest U.S. real estate search portals has finally closed after a six-month review by the Federal Trade Commission. Announced last July, the merger of Zillow and Trulia begins the next chapter of a fierce competitive battle with News Corp. and its Move and realtor.com…
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