WFG News
January 27, 2015

Sneak peek: ‘Zillow Talk’ by Spencer Rascoff and Stan Humphries

Editor’s note: The following is excerpted from Chapter 17 of Spencer Rascoff and Stan Humphries’ new book, “Zillow Talk: The New Rules of Real Estate,” on sale today. Once you start looking for them, they’re hard to miss. The signs pop up in front yards and on park benches, on…
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WFG News
January 26, 2015

Developer of augmented reality app for listings lands $1.8M

Mobile Realty Apps, developer of mobile apps for multiple listing services, brokerages and franchisors, has raised $1.8 million and rebranded as HomeSpotter, the name of its popular augmented reality feature. The 27-employee firm, whose clients include the nation’s largest MLS, California Regional MLS, and large brokerages Edina Realty and Long Realty, will…
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WFG News
January 26, 2015

Housefax will extend offerings to real estate professionals

Information is currency in the real estate industry and real estate technology company Clareity Security is betting on a company that’s stuffed to the gills with data. Clareity has made a mid-six-figure investment in Housefax, a service launched nationwide in 2013 that offers home history reports that include information on…
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WFG News
January 26, 2015

Welcome to a snowy New York City

Many moons ago, before Google was a verb, the powerful search engine’s co-founder, Larry Page, spoke at Real Estate Connect in San Francisco. At the time, I overheard a wary, old-school real estate broker in the back of the room grumble, “Who is this guy?” When Connect was in its…
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WFG News
January 26, 2015

Capture 10 percent more real estate leads with these 5 blog tools

Driving traffic to your website is a lot of work, and more than 90 percent of most website visitors bounce. That’s a huge source of untapped leads that you can mine — if you have the right tool set. Increasing the number of opt-in processes on your website (when done…
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WFG News
January 26, 2015

Special report: How to deliver technology agents need

Money is pouring into real estate technology, and the sheer number of products available to agents has risen exponentially in recent years. Whatever the merits of that increase, on a practical level this means that real estate agents are often bombarded by solicitations from tech companies peddling the next big…
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WFG News
January 26, 2015

Lindsay Listanski: ‘Social media makes the world a smaller place’

Age: 27 Years in real estate: I’ve been with Coldwell Banker Real Estate LLC for three years but grew up in real estate. My father has been with the Coldwell Banker brand for nearly 30 years, he is now the Branch Vice President of the Livingston, New Jersey, office. Some…
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WFG News
January 26, 2015

Zillow opening doors to developers for ‘hackathon’ competition

Zillow is opening up its doors to developers for a weekend “hackathon” competition that will run from Feb. 6 to 8 at its Seattle headquarters. The top three winners will be awarded cash prizes with a grand prize of $10,000. With access to real estate data from Zillow and the federal…
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WFG News
January 24, 2015

New York Times baking editorial content into real estate search

The New York Times will integrate editorial content including neighborhood videos and written pieces into its real estate search platform to help homebuyers get a better sense of what it might be like to live in different areas of the city. To build up its video library for the new initiative,…
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WFG News
January 23, 2015

Zillow, Trulia changes could foreshadow post-merger strategy

Zillow CEO Spencer Rascoff snapped a photo of Zillow’s headquarters glowing with a “12” on Friday evening ahead of the Seattle Seahawks’ astonishing comeback victory against the Green Bay Packers that secured the team a trip to the Super Bowl. Go #ZillowTower lit up with #12 #Seahawks. And glad to be home. pic.twitter.com/VHSV1XzPEy —…
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