WFG News
February 16, 2015

5 crucial considerations for agents selling ‘connected homes’

At the Consumer Electronics Show (CES) last month, some of the most popular gadgets seemed unusually mundane: refrigerators, thermostats and air conditioners all received a remarkable amount of attention. That’s because technology companies are outfitting familiar appliances with Internet-enabled dashboards and mechanical systems. The larger trend is toward a “connected…
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WFG News
February 14, 2015

Zillow’s skyrocketing growth continues

Zillow, a company that operates the nation’s most popular real estate portal, continues to grow at a staggering rate, according to its fourth-quarter and 2014 earnings report released today. The company grew its full-year revenue to $325.9 million in 2014, a 65 percent increase over 2013’s revenue total and nearly three times its 2012…
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WFG News
February 13, 2015

FTC will not block Zillow-Trulia merger

The Federal Trade Commission has completed its investigation of Zillow’s acquisition of Trulia and will not block the deal, which is expected to close on Tuesday. The decision puts an end to speculation that antitrust regulators might impose conditions on a deal that puts ownership of the two most popular…
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WFG News
February 13, 2015

Broker pulls commission data from listing site after MLS demand

Flat-fee Denver brokerage Trelora has pulled commission information from its public search site after receiving a cease-and-desist letter from the local multiple listing service, REcolorado. Trelora stopped displaying the compensation rate and corresponding dollar value for buyer’s agents on specific listings on its site, search.trelora.com, on Thursday afternoon. It has also requested a meeting…
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WFG News
February 13, 2015

Homebuyers are going mobile — is your website ready?

When the Internet was new, some real estate professionals embraced its potential right away, while others only gradually learned the mechanics of online content creation and lead generation. There’s a similar pattern at work now that mobile devices and high-speed broadband are available from most places in North America. My company’s…
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WFG News
February 12, 2015

Trulia shines spotlight on ‘highest-ranked’ real estate agents

Trulia is publicizing the “highest-ranked, most successful agents” on the popular search site. The rankings, which are promoted on Trulia’s homepage, are based on the client reviews, client ratings and the number of transactions completed in 2014 that have been added to real estate agents’ profiles. Less than 2 percent of agents…
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WFG News
February 12, 2015

Build a paperless real estate business with 4 powerful apps

The new year is well underway, but this is still the prime time to make strategic changes to your business practices. If you have been on the fence about going paperless in your business, you should seriously consider making the switch. Here are my four must-have apps for being a…
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WFG News
February 11, 2015

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? It is critical to take care of your clients, provide clear communication and show appreciation to your database. Sounds easy, but we all know how tough it can be in reality. Scouting out solutions to improve…
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WFG News
February 11, 2015

Facebook brings more order to ‘for sale’ groups

Facebook is rolling out new features that bring more order to Facebook groups where people commonly buy and sell items. Members of “for sale” groups — which can be frequented or even overseen by real estate agents — can now choose a “sell” feature that lets users add a description of an item, include a price,…
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WFG News
February 11, 2015

Great migration of real estate ad dollars to the Internet may have already peaked

Real estate brokers and agents will spend less money on online advertising this year, as the great migration of marketing dollars from traditional media channels to the Internet plateaus, an annual analysis of real estate ad spending by Borrell Associates Inc. predicts. For years, it’s seemed inevitable that real estate…
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