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The Latest News from WFG National Title Company
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136
WFG News
February 10, 2015

Why the traditional brokerage model is obsolete

Traditionally, a real estate salesperson joined a brokerage for the power of their marketing and name recognition, relying on the “Higher Power” to drive leads and sales. Changes to the commission split structure put more and more marketing responsibility on the individual. The shift to social media and enhanced online…
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203
WFG News
February 10, 2015

NAR continues to hype realtor.com in new national TV spot

Despite global media giant News Corp.’s acquisition of realtor.com operator Move Inc. in November, which lost NAR a seat on Move’s board and an ownership stake in the company, the trade association remains committed to promoting the realtor.com brand in a big way. NAR aired a 33-second TV ad during the Grammy Awards…
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ryantate
136
WFG News
February 10, 2015

3 barriers to delivering the tech solutions real estate agents crave: Part 2

Yesterday, we dug into an Inman survey to examine the first big barrier that technology vendors face when trying to meet the needs and wants of the real estate agents they served. That barrier was industry fragmentation, but it wasn’t the only (or the biggest) challenge that technology vendors must…
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170
WFG News
February 10, 2015

Go figure: zombie foreclosures, where love lasts, how you’re using technology and more

Day of the living foreclosures What makes San Jose so sunny for tech jobs? Going down? Let’s get digital, digital What’s love got to do with it? Have data you’d like to see featured here? Let us know at contributors@inman.com. The post Go figure: zombie foreclosures, where love lasts, how you’re using technology…
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ryantate
135
WFG News
February 10, 2015

Generate quality listing leads in your top-selling neighborhoods with 3 momentum marketing steps

If you’re a big sports fan, then you know all about the almighty power — and sometimes unforgiving will — of Mr. Momentum. In the blink of an eye, the favor can switch from one team to another, and for that period of time, nothing can stop them. Real estate marketing…
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ryantate
135
WFG News
February 10, 2015

Matt Holder: ‘The most critical thing I’d fix today is unlocking listing data’

Director of Product, Trulia Time at Trulia: Three years What he does: “My role as a product manager is to bridge the gap between the agent world and the tech world by talking with agents about their problems, irritations, and feedback for our products then producing new features or better functionality…
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ryantate
117
WFG News
February 9, 2015

North Carolina MLSs sign data-share deal

Two North Carolina multiple listing services will soon combine their real estate listings into one database accessible to their 11,000 combined members with a single login. The Carolina Multiple Listing Services Inc., a subsidiary of the Charlotte Regional Realtor Association, and the North Carolina Mountains Multiple Listing Services have signed…
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ryantate
117
WFG News
February 9, 2015

DocuSign provides deep integration with real estate website vendor

Thanks to a new integration between DocuSign and real estate website vendor Real Estate Webmasters, real estate pros will be able to share information between the two platforms. For example, when agents have client information logged into the back end of their Real Estate Webmaster database and they want to begin a digital transaction…
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ryantate
118
WFG News
February 9, 2015

Branded, collaborative real estate search platform building steam

RealScout, which provides a branded, advanced collaborative search platform to brokers and agents, has signed up the 250-agent Sereno Group, its largest brokerage deal to date. The signing comes as the 2-year-old startup prepares to expand from its early San Francisco Bay Area and Washington state markets into Southern California in the…
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ryantate
117
WFG News
February 9, 2015

Listing portals around the globe embracing 3-D

Until recently, real estate agents and marketers have been the ones churning out those 3-D representations that are transforming how prospective buyers experience listings online. But that’s set to change. Now some listing portals — including Zillow-owned StreetEasy and the Swiss listing portal newhome.ch — are beginning to roll out 3-D representations themselves, thanks…
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