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ryantate
153
WFG News
February 12, 2015

Guy Kawasaki on how real estate agents can dominate social media

Psst: Hey champ, we’re talking to you. Yeah, you. Listen, you want to knock every ball you swing at out of the park, right? Be faster and stronger? Earn more? Well, it’s time to start juicing. Everybody’s doing it. Don’t worry, we’ll show you how. This all sounds so illicit,…
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ryantate
119
WFG News
February 12, 2015

Treat clients with grace and you’ll get more referrals and relocation business

LAS VEGAS — Winning referrals is all about attitude, says Deborah Benavides, director of relocation and corporate services for Wisconsin-based brokerage Shorewest Realtors. Benavides was one of 10 relocation directors who led a roundtable discussion on relocation and referral business at the annual conference of the global independent brokerage network Leading Real Estate Companies of…
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ryantate
119
WFG News
February 12, 2015

How Coldwell Banker’s good deed could boost its image with millions of buyers and sellers

Movie fans tuning in to this year’s Academy Awards will once again be seeing the Coldwell Banker Real Estate brand, as the franchisor airs a 30-second spot publicizing a partnership with Adopt-a-Pet.com to find homes for 20,000 dogs. It’s the third year in a row that Coldwell Banker has launched…
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ryantate
136
WFG News
February 11, 2015

Redfin enters 7th new market this year

Continuing an expansion push launched last year and fueled by a $70.9 million funding round, Redfin has hired the former owner of six Re/Max franchises in the Northeast to head up its operations in New Hampshire. Mark Callahan Mark Callahan, who started his career in real estate more than 25…
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ryantate
169
WFG News
February 11, 2015

Zillow lands more direct listing feeds

Two Florida multiple listing services have agreed to send top real estate portal Zillow a direct feed of their combined 67,000-plus listings. The deals come as Zillow is scrambling to obtain listings directly from brokers and MLSs before the expiration of its agreement with Move-owned listing syndicator ListHub on April…
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ryantate
151
WFG News
February 11, 2015

5 tips for launching your real estate funnel marketing strategy

Everyone who sells anything knows that more transactions lead to more revenue. To rack up more transactions, you need more clients. And how do you get more clients? Find more leads. So the trick is getting enough leads into your pipeline to hit your revenue goals. Traditionally, we refer to…
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ryantate
169
WFG News
February 11, 2015

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? It is critical to take care of your clients, provide clear communication and show appreciation to your database. Sounds easy, but we all know how tough it can be in reality. Scouting out solutions to improve…
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ryantate
134
WFG News
February 11, 2015

Facebook brings more order to ‘for sale’ groups

Facebook is rolling out new features that bring more order to Facebook groups where people commonly buy and sell items. Members of “for sale” groups — which can be frequented or even overseen by real estate agents — can now choose a “sell” feature that lets users add a description of an item, include a price,…
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ryantate
134
WFG News
February 11, 2015

6 overused real estate phrases it’s time to retire

As an agent, you have HUGE potential. With a little tender loving care, you’ll be turnkey. You’re a motivated seller and an exquisite, gourmet, breathtaking, premier real estate maven one would have to see to believe!!! Do you see the problem? When consumers are presented with hollow language like this, they…
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ryantate
117
WFG News
February 11, 2015

Great migration of real estate ad dollars to the Internet may have already peaked

Real estate brokers and agents will spend less money on online advertising this year, as the great migration of marketing dollars from traditional media channels to the Internet plateaus, an annual analysis of real estate ad spending by Borrell Associates Inc. predicts. For years, it’s seemed inevitable that real estate…
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