WFG News
February 25, 2015

Franchisor’s iPad app designed to help win listings with big data

Coldwell Banker Real Estate has launched a new iPad app to help its agents win listings by wowing sellers with big data and on-the-spot home valuations. Using data collated from a variety of public and private sources the free app, CBx, delivers insights on homebuyer trends and profiles for specific…
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WFG News
February 25, 2015

Is a rebate real estate brokerage better for consumers?

Just like Skynet in the movie “Terminator 3: Rise of the Machines,” rebate real estate brokerages seem to be taking over the planet. Love or hate them, they are here — probably here to stay. If you are not aware, a rebate real estate brokerage is where the real estate…
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WFG News
February 25, 2015

Behind-the-scenes look at the Zillow-Trulia-News Corp. listings battle

Real estate is an industry full of people who cooperate and compete with each other at all levels, sometimes uneasily. With potentially hundreds of millions of dollars in annual revenue at stake, this is especially clear among the now top two rivals for consumer traffic in the real estate space:…
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WFG News
February 25, 2015

Zillow secures direct feed from big Georgia MLS

Georgia Multiple Listing Service, serving nearly 27,000 members with a total of over 54,000 listings, is the latest large MLS to sign up to send Zillow its listings in a direct feed. “The direct agreement with Zillow gives our members the opportunity to decide on how to best market their…
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WFG News
February 25, 2015

Agent branding trumps IDX on real estate websites

“Websites for just $5 per month. Websites for just $10 per month. Websites for just $200 per month with 20 guaranteed leads and an ‘about us’ page!” This is what real estate agents who want to create an online presence see over and over again, every day. There are tons…
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WFG News
February 25, 2015

KW opens up shop in the UK on the QT

In the latest example of an overseas expansion push that’s picked up momentum in the last year, U.S. franchise powerhouse Keller Williams has quietly opened up shop in the U.K. and is expanding its presence there. Agents affiliated with Keller Williams London are currently representing 11 for-sale listings on the…
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WFG News
February 25, 2015

Win over millennial real estate clients with a ‘team player’ attitude

At long last, the millennial generation has reached homebuying age. We’ve worked tirelessly to win over Generation X and baby boomers who value independence and hard work, but now it’s time to wow the next generation, a segment of the population that represents nearly 80 percent of first-time homebuyers. As…
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WFG News
February 25, 2015

Barbara Ann Rogers: ‘I’ll be able to show listings from all over to my clients’

The broker with William B. May talks about a new IDX platform and why her buyers keep her up at night. The post Barbara Ann Rogers: ‘I’ll be able to show listings from all over to my clients’ appeared first on WFG National Title Insurance Company.
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WFG News
February 25, 2015

Portals pay to play? Brokers, MLSs could profit from listing feeds

Clichés are commonplace in real estate. The simple, repetitive statements are supposed to make complex topics succinct. But more often, they create trite answers instead of strategic thought. “A real estate portal is just another advertising platform.” “They’re selling our leads back to us.” “Portals are no different than newspapers.” “My…
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WFG News
February 25, 2015

Matt Ehrlichman: ‘Homeowners are going to have more control over how their stories get told’

Matt Ehrlichman is the CEO of Porch. Age: 35 Degree, school: entrepreneurial engineering undergraduate degree from Stanford University; master’s degree in management science and engineering Location: Seattle, Washington Social media: Facebook, Twitter, LinkedIn Matt Ehrlichman What’s your favorite activity outside of work and why? Spending time with my wife and two…
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