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ryantate
150
WFG News
March 5, 2015

3 things Realtors can learn from big-brand marketing

Nespresso doesn’t just sell coffee. In the brand’s new ad campaign, George Clooney sips the product on the terrace of a palatial European villa. The company called in famed French architect Francis Krempp to design its worldwide stable of luxury coffee boutiques where customers are treated like five-star hotel guests.…
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ryantate
132
WFG News
March 5, 2015

Doorsteps helps agents walk homebuyers through the process

Editor’s note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at craig@inman.com. The pitch Online tools like Doorsteps.com is why real estate…
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ryantate
150
WFG News
March 5, 2015

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother’s footsteps

Elizabeth Ann Stribling-Kivlan is the president of Stribling & Associates. Describe what you do in one sentence: I oversee the daily brokerage of Stribling & Associates, whether that be helping to negotiate, hiring a new agent or mediate a potential issue. Age: 35 Degree, school: College of the Holy Cross, B.A. in theology…
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ryantate
138
WFG News
March 5, 2015

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had made a big mistake…
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ryantate
131
WFG News
March 4, 2015

Start preparing for Chinese homebuyers and real estate investors

The United States attracts more Chinese real estate buyers than any other country. Chinese investors are buying U.S. property in order to diversify their assets outside of China, for investment purposes, for immigration reasons or because they have a child studying in the U.S. According to the National Association of…
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ryantate
181
WFG News
March 4, 2015

How I’m landing real estate sales with Instagram

This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I’ll be honest, it was out of pure, competitive jealousy. I was hanging out at a friend’s house when I found out that his…
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ryantate
164
WFG News
March 4, 2015

13 tips on how to be a street-smart and safe real estate agent

I have been part of the real estate industry for many years, both in Canada and now in France, and I have many friends and family who are working or have worked in the industry. As an agent, I know we take risks in our daily work, and I was…
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ryantate
150
WFG News
March 4, 2015

Eli King on big phone screens, WordPress and why Exchange is her favorite email host

Inman is interviewing real estate professionals in every area of the field to talk about technology use. Here’s Eli King, an online specialist at Roohan Realty. Is your phone an iPhone, Android, Windows Phone? What model? Why? Android Samsung Galaxy Note 2 (I’m not due for my upgrade until July). I…
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ryantate
148
WFG News
March 3, 2015

4 tips to prepare for busy spring sales season

Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many sellers feel that the spring market is the best time to place their home on the market, as buyer demand traditionally increases in the springtime. And with…
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ryantate
150
WFG News
March 3, 2015

Be clear, not clever, in your real estate Facebook ads

There are a lot of elements that go into setting up a real estate Facebook ad that will produce an astonishing return on investment. You have to target your audience, set your budget, use the right picture and write the ad! This can be a lot of work, and each…
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