WFG News
February 20, 2015

The real estate referral coefficient

Referrals are the core of a real estate agent’s business. We know how to improve them and maintain them, so why wouldn’t we be able to take a mathematical approach to estimating how improving your referrals can enhance business? That’s what we’re going to try to do here. Let’s define the…
Read More
WFG News
February 19, 2015

Homes.com retools ads for buyer’s agents

Homes.com is getting its own version of the “three headed monster,” launching “Local Connect” advertising that offers buyer’s agents the ability to geotarget consumers searching for homes by ZIP code using ads prominently displayed on listing detail pages. The ads — contact forms that list buyer’s agents directly below the…
Read More
WFG News
February 10, 2015

Generate quality listing leads in your top-selling neighborhoods with 3 momentum marketing steps

If you’re a big sports fan, then you know all about the almighty power — and sometimes unforgiving will — of Mr. Momentum. In the blink of an eye, the favor can switch from one team to another, and for that period of time, nothing can stop them. Real estate marketing…
Read More