WFG News
January 30, 2015

Radical innovation is coming to real estate. Will you survive it?

Webster’s Dictionary defines innovation as “the act of introducing something new.” That’s weak. Someone could introduce a new shape of marshmallow into the market, but it creates little change. So let’s redefine the word. There are two levels of innovation, the first being “incremental innovation — new, but not lethal.”…
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WFG News
January 27, 2015

The real estate war zone: Part 2

Yesterday, we started a “SWOT” analysis — strengths, weaknesses, opportunities and threats — of the major real estate players to see who’s got the best chance of influencing (or adapting to) an industry change. Without further ado, let’s continue. Portals: realtor.com Realtor.com is fed nearly 100 percent of national housing data directly…
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WFG News
January 26, 2015

The real estate war zone: Part 1

For 15 years, you’ve heard about how the Internet was going to change everything in the real estate industry. Not too much has happened yet, right? Just wait — it will. Never before have there been such huge companies and innovators wanting to take control of the real estate industry. Until…
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WFG News
January 26, 2015

What real estate can learn from consumer brands that ‘get it’

The real estate transaction has been commoditized … have you noticed? Between the Real Estate Settlement Procedures Act, the Consumer Financial Protection Bureau, state and local regulations, can you honestly tell me that how you transact a brokerage deal, mortgage, or settlement is significantly different from your competitors? Face it,…
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