WFG News
February 23, 2015

Real estate brand wars and the future of homeownership

No more Z talk Marjan Apostolovic/Shutterstock Did you ever have a friend warn you, “Tonight, no talk about religion or politics”? I added another topic to the no-talk list: the Zillow acquisition of Trulia. Say the word Zillow and you must put a dollar in this jar. The other big…
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WFG News
January 29, 2015

Realogy chief: Brand still king

NEW YORK — Brand awareness drives brokerage and franchise giant Realogy’s success, CEO and Chairman Richard Smith says. Realogy owns NRT LLC, the largest brokerage in the U.S., and some of the country’s largest franchise brands, including Century 21 Real Estate, Coldwell Banker Real Estate, ERA, and Better Homes and Gardens Real…
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