WFG News
March 3, 2015

How real estate agents can create market advantages using Zillow data

Opportunity, at times, cloaks itself in annoyance. Some real estate agents like to grumble about Zillow and their clients’ propensity to take the Zestimate and other data points as gospel. However, a website with the level of access and data-gathering power that Zillow has presents a real opportunity. One interesting…
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WFG News
February 17, 2015

Who moved my Facebook real estate data set?

In early 2014, Facebook launched new demographic data on all users within the United States (not available in Canada at this time). Behind the scenes, Facebook partnered with three different data companies to provide the data. Tech-savvy agents were able to produce and run advertisements that were relevant to the…
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