WFG News
February 27, 2015

Is Realogy’s portal an innovation or smoke bomb?

Now that Realogy’s portal, homesforsale.com, is live, one big question is up in the air: is this new arrival on the market an innovation bomb … or is it more of a smoke bomb, a temporary distraction that simply won’t last? Realogy’s portal has got a clean, almost minimalist design,…
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WFG News
February 23, 2015

Have a problem with Zestimate? More AVMs are coming your way

If you have concerns about how Zillow’s automated valuation model (AVM), Zestimate, could affect sellers’ perceptions of home value, then brace yourself because automated valuations will be a major battleground for portals starting this year. To stay competitive on the Internet, all of the major portals (and perhaps even a…
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WFG News
February 2, 2015

Building the independent brokerage of the future

Within two years, the edgiest indie brokerages will not resemble anything you have seen before. The brokerage of the future (BOF) will still have a 1,000-square-foot office space (or something close to that size) in the coolest part of town, but it will look a lot more like the sharpest…
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WFG News
January 27, 2015

The real estate war zone: Part 2

Yesterday, we started a “SWOT” analysis — strengths, weaknesses, opportunities and threats — of the major real estate players to see who’s got the best chance of influencing (or adapting to) an industry change. Without further ado, let’s continue. Portals: realtor.com Realtor.com is fed nearly 100 percent of national housing data directly…
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WFG News
January 26, 2015

The real estate war zone: Part 1

For 15 years, you’ve heard about how the Internet was going to change everything in the real estate industry. Not too much has happened yet, right? Just wait — it will. Never before have there been such huge companies and innovators wanting to take control of the real estate industry. Until…
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