WFG News
January 28, 2015

Turn down the portal-attack noise to hear the truth

Every time I read an article or a comment criticizing one of the evil media portals, I can’t help but think of an age-old issue we have as an industry. All too often we seem to suffer from memory loss about the not-so-long-ago past. I can vividly remember when the…
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WFG News
January 27, 2015

Listing agents may have provided condo keys to Craigslist rental scammers

Real estate agents may have unwittingly aided a Craigslist rental scam that swindled hundreds of thousands of dollars from would-be renters, by providing fraudsters who posed as buyer’s agents with keys to vacant condos that legitimate brokers had listed for sale. The scammers would use photos and other information from…
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WFG News
January 27, 2015

Can driving for Uber trump a career in real estate?

As real estate industry leaders ponder the challenges of recruiting millennials, it’s a question worthy of consideration: Can Uber drivers really make almost as much money as real estate brokers? A chart accompanying a story in The Atlantic, “The Uber Economy,” would suggest just that. Source: theatlantic.com. Uber drivers in…
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WFG News
January 27, 2015

Smart recruiting, training and SEO ensure broker relevancy

In an age where agents have more sophisticated technology than ever and leads from a growing number of sources, brokerages can stay relevant by recruiting the right agents, providing them with support they need, and increasing the visibility of their websites. Those were some of the takeaways from the “Broker…
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WFG News
January 27, 2015

The real estate war zone: Part 2

Yesterday, we started a “SWOT” analysis — strengths, weaknesses, opportunities and threats — of the major real estate players to see who’s got the best chance of influencing (or adapting to) an industry change. Without further ado, let’s continue. Portals: realtor.com Realtor.com is fed nearly 100 percent of national housing data directly…
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WFG News
January 26, 2015

Why agent teams can be risky business

If you manage an office or are an agent who runs a team with independent contractors, it’s imperative that you examine your business model to determine if your current practices violate your state’s labor laws. Failure to do so could result in costly legal action against you and/or your brokerage.…
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WFG News
January 26, 2015

The real estate war zone: Part 1

For 15 years, you’ve heard about how the Internet was going to change everything in the real estate industry. Not too much has happened yet, right? Just wait — it will. Never before have there been such huge companies and innovators wanting to take control of the real estate industry. Until…
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WFG News
January 26, 2015

What real estate can learn from consumer brands that ‘get it’

The real estate transaction has been commoditized … have you noticed? Between the Real Estate Settlement Procedures Act, the Consumer Financial Protection Bureau, state and local regulations, can you honestly tell me that how you transact a brokerage deal, mortgage, or settlement is significantly different from your competitors? Face it,…
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WFG News
January 26, 2015

How a strong vendor network secures more listings

Selling a home is a team effort. In addition to the broker and the client, there’s the mortgage lender, the painter, the title lawyer, the plumber and a host of other home services professionals. And the real estate agent must be the team coach. Michael Banks, a real estate broker…
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