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The Latest News from WFG National Title Company
ryantate
136
WFG News
March 3, 2015

Why social media is destined to play a bigger role in real estate search

A computer model crunching a person’s Facebook “likes” can do a better job judging their personality traits than their own friends and family, according to a recent study conducted by researchers at the University of Cambridge and Stanford University. That “was nice for us to hear because it validates what we’ve been thinking…
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ryantate
166
WFG News
March 2, 2015

Machine v. Realtor, making DoJ go away, and staying on the right side of the law

Loquacity on machine v. Realtor As I perused Trulia’s 2014 annual report (just posted on the SEC’s website this morning), I was struck by the staggering amount of data the online real estate giant generates and keeps track of. Trulia says it manages “over one terabyte of data on a…
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ryantate
116
WFG News
February 25, 2015

Franchisor’s iPad app designed to help win listings with big data

Coldwell Banker Real Estate has launched a new iPad app to help its agents win listings by wowing sellers with big data and on-the-spot home valuations. Using data collated from a variety of public and private sources the free app, CBx, delivers insights on homebuyer trends and profiles for specific…
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ryantate
119
WFG News
February 16, 2015

Special report: Tracking systems zero in on what buyers really want

Tracie Norman recently received a reminder from her customer relationship management system instructing her to contact a buyer client. So Norman, a real estate agent with the Speicher Group of Olney, Maryland-based Re/Max Realty Centre, did what she often does when she receives such prompts: She pulled up a detailed…
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ryantate
135
WFG News
January 28, 2015

Big data tools can have placebo effect

NEW YORK — Big data tools in real estate may be suffering from “shiny object syndrome,” according Todd Carpenter, managing director of the National Association of Realtors’ data analytics group. NAR Managing Director, Todd Carpenter Charmed by such systems’ promise to pinpoint prospective buyers and seller, some real estate agents…
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