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151
WFG News
February 27, 2015

How Realogy will tackle challenges facing the industry: Watch the video

Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Commercial, ERA and Sotheby’s International Realty. Realogy is also the home of the nation’s…
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169
WFG News
February 23, 2015

Real estate brand wars and the future of homeownership

No more Z talk Marjan Apostolovic/Shutterstock Did you ever have a friend warn you, “Tonight, no talk about religion or politics”? I added another topic to the no-talk list: the Zillow acquisition of Trulia. Say the word Zillow and you must put a dollar in this jar. The other big…
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ryantate
116
WFG News
February 20, 2015

Realogy franchisor moves into Hawaii at Warren Buffett’s expense

Realogy franchisor Better Homes and Gardens Real Estate is putting its first toe in the water in Hawaii, and it’s doing so at the expense of Warren Buffett’s franchise brand, Berkshire Hathaway HomeServices. Better Homes and Gardens Real Estate has signed a former Prudential Real Estate Services affiliate, Oahu-based Advantage…
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133
WFG News
January 29, 2015

Realogy chief: Brand still king

NEW YORK — Brand awareness drives brokerage and franchise giant Realogy’s success, CEO and Chairman Richard Smith says. Realogy owns NRT LLC, the largest brokerage in the U.S., and some of the country’s largest franchise brands, including Century 21 Real Estate, Coldwell Banker Real Estate, ERA, and Better Homes and Gardens Real…
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