WFG News
March 5, 2015

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had made a big mistake…
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WFG News
March 4, 2015

Why portal changes will never affect top agents

There is a storm of confusion surrounding the Zillow-Trulia merger, especially when it comes to how the alliance will affect agents. You have to wonder how brokerages, MLSs (multiple listing services) and individual agents who feed listings into the two big portals are feeling about the idea that the leads…
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WFG News
February 24, 2015

Why the best advice on how to choose a real estate agent is all wrong

As an industry, most of the advice we give consumers about how to choose a real estate agent doesn’t make sense. No wonder some clients are unhappy with our services. For example, I recently read that home sellers should choose an agent who has an assistant or maybe several of…
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WFG News
February 19, 2015

What the Zillow-Trulia deal means for broker, agent ads

When Zillow fully absorbs Trulia sometime later this year, brokers and agents will buy one set of ad products that will show up across the two sites — and also on Zillow’s partner sites, as well as its other consumer brands, where applicable. Broker and agent ads will show up across both Zillow…
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WFG News
February 3, 2015

Agent hiring is broken, so here’s what top brokerages are doing about it

Hiring a new agent isn’t necessarily the easiest — or most enjoyable — thing to do. It can be costly, inefficient, require a lot of time … and, in the end, your decision could amount to nothing more than an educated guess. It’s OK to admit it: Hiring can suck! Well, it…
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