WFG News
March 3, 2015

4 tips to prepare for busy spring sales season

Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many sellers feel that the spring market is the best time to place their home on the market, as buyer demand traditionally increases in the springtime. And with…
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WFG News
February 12, 2015

How Coldwell Banker’s good deed could boost its image with millions of buyers and sellers

Movie fans tuning in to this year’s Academy Awards will once again be seeing the Coldwell Banker Real Estate brand, as the franchisor airs a 30-second spot publicizing a partnership with Adopt-a-Pet.com to find homes for 20,000 dogs. It’s the third year in a row that Coldwell Banker has launched…
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WFG News
February 11, 2015

Great migration of real estate ad dollars to the Internet may have already peaked

Real estate brokers and agents will spend less money on online advertising this year, as the great migration of marketing dollars from traditional media channels to the Internet plateaus, an annual analysis of real estate ad spending by Borrell Associates Inc. predicts. For years, it’s seemed inevitable that real estate…
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