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The Latest News from WFG National Title Company
ryantate
150
WFG News
February 6, 2015

3 types of real estate content for targeting specific leads

As a Realtor, you’re going to have some main areas of content that you consistently mine for your real estate blog ideas. And hopefully, you mine those areas consciously, using some ideas to draw in a particular audience and other ideas to boost your keyword rankings. The key is to…
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ryantate
118
WFG News
February 6, 2015

9 out of 10 homes may qualify for down payment assistance

Nearly nine out of 10 U.S. homes could qualify for down payment assistance programs when homebuyers also fall within maximum income limits, according to a study by data aggregator RealtyTrac and Down Payment Resource. The analysis compared estimated home values with maximum price limits for 2,290 down payment assistance programs tracked…
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ryantate
136
WFG News
February 6, 2015

Real estate social brand integrity in an era of screenshots and copy-and-paste

I need a word with you. Between us — between you and me, and between me and your brand. The lack of privacy in social media is nothing new. Right? There are confusing privacy settings, changing rules and platforms, and the list goes on. Over the past year Facebook, Twitter and…
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ryantate
153
WFG News
February 6, 2015

Jeff Lobb: ‘From a sales perspective, it’s about like and trust’

Jeff Lobb of SparkTank talks about white labels, three-quarters transparency and sharing to show you’re human. The post Jeff Lobb: ‘From a sales perspective, it’s about like and trust’ appeared first on WFG National Title Insurance Company.
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ryantate
136
WFG News
February 6, 2015

Door-knocking tactics reek of used car salesmanship

I’ve written before about why consumers trust Zillow more than real estate agents. In that article, I stated that Zillow isn’t the pushy salesperson that many real estate agents are — and that’s what’s given our profession a bad name. Last week, I visited the Raise The Bar In Real Estate Facebook…
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ryantate
153
WFG News
February 6, 2015

Donna Stott: ‘I don’t define my clients’ success; they do’

Age: 52 Degree, school: Academy for Coaching Excellence, Sacramento, California Location: We serve all of the U.S. and Canada, and we have had agents take our courses from Australia, Japan and other countries around the world. Since they are done via webinar and are recorded, timezones don’t matter. Social media:…
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ryantate
168
WFG News
February 6, 2015

How to beat portals at the lead game

Leads are life to Realtors. That’s obvious. Yet to anyone who’s looked to buy, sell, or rent online, it’s pretty obvious Zillow and Trulia own leads online. Seriously, is there a major market in the United States where these two are not on the first page of Google? (If there…
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ryantate
134
WFG News
February 6, 2015

Inside look at how Zillow pitched one broker for listings

Zillow has been scrambling to secure direct feeds from brokerages and multiple listing services ever since news broke that it will lose a chunk of its listings when its contract with listing syndication platform ListHub ends in April. Zillow is out to level the listings playing field currently dominated by its competitor, realtor.com,  which…
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ryantate
149
WFG News
February 6, 2015

Paperless transaction network grows by 53,000 agents

Paperless transaction management provider dotloop has signed agreements with three Realtor associations who will offer the dotloop platform to their more than 53,000 members, and make forms they’ve developed available within it. The agreements — with the Indiana Association of Realtors, the Tennessee Association of Realtors and the Illinois-based Mainstreet…
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ryantate
116
WFG News
February 5, 2015

The good news and the bad news about drones

The good news: Federal regulators have granted eight more exemptions to commercial drone operators, bringing the total number of requests granted to 24. The bad news: The Federal Aviation Administration continues to work its way through a backlog of 342 requests for exemptions from companies and individuals, and it could…
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