WFG News
February 17, 2015

‘7 Ps’ of real estate listing marketing

Some agents subscribe to the “3 Ps” of marketing, which allegedly are: Put a sign in the yard. Put it in the multiple listing service (MLS). Pray. There is nothing wrong with praying or burying the St. Joseph statue in your front yard, but to be highly successful, you need…
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WFG News
February 17, 2015

Big real estate company providing remodeling history of listings

Windermere Real Estate is teaming up with home remodeling network Porch to make the remodeling and project history of more than 30,000 listings available on windermere.com and across Windermere agent websites. Much like Porch’s partnership with realtor.com, the deal seems designed to generate leads for real estate agents while providing exposure for Porch, in addition to adding value to a real…
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WFG News
February 17, 2015

Special report: Where brokerages fail their agents

Real estate brokerages can’t be all things to all agents, and many of the things that agents value the most cost considerable time and expense to provide. So brokerages come in many shapes, sizes and flavors — tailored to meeting the varied wants and needs of individual agents. Not all…
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WFG News
February 17, 2015

Go figure: January REOs, markets for starting over, homebuyer demographics and more

Finding a fresh start Lookin’ good, buyers Location, location, location Breaking down that bottom line REO speed-counties Have data you’d like to see featured here? Let us know at contributors@inman.com. The post Go figure: January REOs, markets for starting over, homebuyer demographics and more appeared first on WFG National Title Insurance Company.
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WFG News
February 17, 2015

Shift your mindset when selling to vacation rental buyers

The vacation rental market is in a period of massive growth. More vacation homes are being purchased; more owners are planning on renting; and more tourists are finding that this new mode of accommodation fits their needs better than a hotel or resort. This surge in supply and demand is…
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WFG News
February 17, 2015

Leigh Brown: ‘Unless you’re trying to be a secret agent, you have to be visible’

Age:​ 40​ Years in real estate:​ 15​ Job title:​ CEO, dream maker​ Location:​ Charlotte/Concord, North Carolina Hours per week spent on social media:​ Do I have to admit this out loud? Probably 30 all added up?​ Social media accounts: Facebook, Twitter, Instagram, LinkedIn, Pinterest Target demographic:​ Good people​ Average number of posts…
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WFG News
February 17, 2015

Who moved my Facebook real estate data set?

In early 2014, Facebook launched new demographic data on all users within the United States (not available in Canada at this time). Behind the scenes, Facebook partnered with three different data companies to provide the data. Tech-savvy agents were able to produce and run advertisements that were relevant to the…
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WFG News
February 16, 2015

Brokerage partners with rental site to connect to future homebuyers

Large Philadelphia-based brokerage Berkshire Hathaway HomeServices Fox & Roach Realtors has partnered with the rental listing site Rental Beast to grow its rental business and initiate relationships with future homebuyers. Under the new partnership set to commence in March, BHHS Fox & Roach Realtors’ more than 4,000 agents in Pennsylvania, New Jersey and…
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WFG News
February 16, 2015

What to expect now that Zillow and Trulia are one?

Imagine a horse race. Two horses, a perfectly toned and young thoroughbred against a 7-year-old nag. No surprises who is winning the race. Then, two things happen: 1. The winning horse surprisingly steers off the track to further bulk up for the race; 2. A new tested and savvy owner…
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WFG News
February 16, 2015

6 steps for maximizing your real estate Internet exposure

Applying the following online exposure concepts will help you distinguish yourself from the overcrowded sea of real estate agents, generate a plethora of high-quality leads based on your Internet presence (and not your marketing budget), reduce your advertising costs, help demonstrate your value to potential clients, create additional points of…
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