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The Latest News from WFG National Title Company
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136
WFG News
February 19, 2015

Industry first: Broker-level CRM now getting leads directly from Zillow

Agents who use contact management software offered by Real Estate Web Solutions can now import leads directly from Zillow, making it easier for them to access and manage prospective clients and eliminating errors associated with “email parsing.” “Our approach eliminates the incidence of lost or missed leads due to antiquated notification methods broadly…
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136
WFG News
February 19, 2015

2 not-so-secret tools for your real estate business

I’ve got a secret — a couple, in fact — that could really and truly transform your business. First, there is no “magic” in real estate or any industry. The common theme I see in so much promotion of new ideas is that they’re quick or easy. It makes me sad to…
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118
WFG News
February 19, 2015

Jeff Turner: ‘We’ve taken measures to improve testimonial rates for our clients’

The CEO of RealSatisfied talks about changing with technology, why he’s a big fan of privacy and the tweaks he’s made to improve client testimonial rates. The post Jeff Turner: ‘We’ve taken measures to improve testimonial rates for our clients’ appeared first on WFG National Title Insurance Company.
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170
WFG News
February 19, 2015

Zillow + Trulia: an insider view

“Do the right thing.” Those four simple words are part of the “Zillow Way” — a set of principles that guide Zillow and its 1,000-plus employees. They use these principles to achieve their mission — to empower consumers by providing the information and tools they need to make smart decisions about homes, real…
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149
WFG News
February 19, 2015

Dave Eisenberg: ‘The agent role will shift to focus on vertical interest and serious domain expertise’

Dave Eisenberg is the CEO of Floored. Age: 29 Degree, school: Psychology, Harvard Location: New York City Social media: LinkedIn, Twitter, Facebook Dave Eisenberg relaxing over a glass of his favorite rum, Zacapa 23. Photo by his old boss and close friend, Andy Dunn, who introduced him to the spirit.…
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134
WFG News
February 19, 2015

FHA launches historic homebuyer ‘care package’ for 2015

After several years of lackluster participation in the housing market, first-time homebuyers are getting a boost from the Federal Housing Administration (FHA) this year. Last year, the percentage of homes sold to first-time buyers remained at 29 percent for the second straight year, which represented that demographic’s lowest market share…
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159
WFG News
February 19, 2015

What the Zillow-Trulia deal means for broker, agent ads

When Zillow fully absorbs Trulia sometime later this year, brokers and agents will buy one set of ad products that will show up across the two sites — and also on Zillow’s partner sites, as well as its other consumer brands, where applicable. Broker and agent ads will show up across both Zillow…
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ryantate
136
WFG News
February 19, 2015

MLSs feud over direct feed to Zillow

Two South Florida Realtor associations with a contentious history are once again battling, this time over a direct listing feed to top real estate portal Zillow. When the Jupiter-Tequesta-Hobe Sound Association of Realtors announced last month that it would be sending its more than 52,000 active residential listings directly to…
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170
WFG News
February 19, 2015

Homes.com retools ads for buyer’s agents

Homes.com is getting its own version of the “three headed monster,” launching “Local Connect” advertising that offers buyer’s agents the ability to geotarget consumers searching for homes by ZIP code using ads prominently displayed on listing detail pages. The ads — contact forms that list buyer’s agents directly below the…
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ryantate
119
WFG News
February 18, 2015

Revamped apartments.com gets $100M coming-out party

Commercial real estate powerhouse CoStar Group has launched an “aggressive” play to win the rental portal space in 2015 with a $100 million national multifaceted consumer marketing campaign to hype its revamped apartments.com rental site. CoStar Group, which acquired apartments.com for $585 million last March and owns the popular commercial listing site LoopNet,…
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