WFG News
February 3, 2015

5 digital marketing practices every brokerage should adopt

Digital marketing success doesn’t revolve around marketing secrets; it revolves around marketing commitments. Where most real estate agents fail on social media and digital marketing is in putting together a plan and sticking to it. Brokerages are no different. With exceeding pressure on brokerages to recruit, market and produce top-notch…
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WFG News
February 3, 2015

Female Realtors in another state barraged with suspicious calls

A man is persistently calling female real estate agents across Virginia asking them to show properties in remote places, at night or in areas they don’t generally cover, the Virginia Association of Realtors warned real estate agents Monday. The warning comes shortly after the Realtor association covering the San Antonio area of…
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WFG News
February 3, 2015

Go figure: indie brokerages vs. franchises, emerging and declining luxury markets, and more

Luxury isn’t everywhere Be my Valentine Calling agent after agent Small and mighty … Or big and branded? Foreclosure normcore Learn About Tableau Have data you’d like to see featured here? Let us know at contributors@inman.com. The post Go figure: indie brokerages vs. franchises, emerging and declining luxury markets, and more appeared first…
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WFG News
February 3, 2015

My Uber driver was a real estate agent

How perfect. While on my way to Real Estate Connect New York, using Uber to get to the airport in Miami, I found out that the driver is a real estate agent! He drives for Uber early in the morning and in the evening for some extra cash. So on…
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WFG News
February 3, 2015

Matt Lerner: ‘We’d better disrupt ourselves before someone else does!’

Matt Lerner is the chief technology officer at Walk Score. Age: 39 Degree, school: Computer Science, Brown University Location: Seattle, Washington Social media: Twitter, LinkedIn Perhaps it’s no coincidence that Walk Score assigns “bike scores” to addresses and neighborhoods, given Matt Lerner’s enthusiasm for biking. Photo credit: Dzung Vo What’s your favorite activity outside of…
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WFG News
February 3, 2015

Agent hiring is broken, so here’s what top brokerages are doing about it

Hiring a new agent isn’t necessarily the easiest — or most enjoyable — thing to do. It can be costly, inefficient, require a lot of time … and, in the end, your decision could amount to nothing more than an educated guess. It’s OK to admit it: Hiring can suck! Well, it…
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WFG News
February 3, 2015

Look what you can do with Google Earth Pro — for free

Google Earth Pro used to be $399 a year. Now it’s free. So what, you say? Check out how CityRealty recently used Google Earth and 3-D mockups of yet-to-be-built skyscrapers to show condo buyers what their views will be like when they peer out their brand-new, sky-high windows. TechCrunch’s Greg…
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WFG News
February 3, 2015

Broker in court seeking identity of Yelp reviewer

ABC affiliate WFAA reports on a defamation lawsuit filed by a Texas agent and his brokerage against an anonymous Yelp reviewer.  If a reviewer slammed one of your agents on Yelp, would you defend yourself on the site or sue? A family-owned brokerage in North Texas that’s mostly racked up…
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WFG News
February 2, 2015

MLS-powered websites a bigger deal than you might think

More than half of prospective buyers in Northern Colorado are getting information on listings from MLS-powered websites, according to a multiple listing service that’s deployed a free monitoring tool offered by ListTrac. Information and Real Estate Services LLC (IRES), which has more than 5,000 members, is using ListTrac to measure…
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WFG News
February 2, 2015

11 mortgage FAQs from returning buyers (and how to answer them)

As a buyer’s agent, I think knowing the answers to buyer questions and concerns that emerge is essential to conveying our experience and knowledge of the process. Amy Buynoski, vice president and mortgage banker at Fidelity Bank, has 12 years of experience in getting loan successfully to the closing table.…
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