WFG News
February 7, 2015

Free property report tool built with old-timers in mind

Janet Selvaggio has struggled to master some of the tech tools designed for real estate agents. But that wasn’t the case with ListReports, a new property reports service that the 63-year-old recently adopted. “I’m still having problems figuring out how to do my new Facebook page,” said Selvaggio, an agent at Yucaipa,…
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WFG News
February 6, 2015

Don’t assume strong jobs numbers will trigger Fed rate liftoff

The U.S. 10-year T-note has jumped a quarter-percent in four days, half of the springboard this morning on wild news from the job market. Mortgage damage is limited, low-fee deals still just under 4.00 percent. The first Friday each month brings the immediately prior-month count of new jobs. And revisions…
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WFG News
February 6, 2015

Zillow gets book buzz, realtor.com sees boost in traffic

Real estate is not about location, location, location, but about future location, future location, future location. That’s one of the many real estate insights Zillow CEO Spencer Rascoff and Zillow Chief Economist Stan Humphries offer up in their 288-page book, “Zillow Talk,” which came out Jan. 27. With the book, its play…
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WFG News
February 6, 2015

Consultant: One-size-fits-all is wrong approach to portal listing feeds

A model agreement hammered out by industry players representing listing portals, MLSs and brokerages in the hopes of standardizing the terms under which listings are provided to big search sites like Zillow, Trulia and realtor.com should be viewed as a floor, not a ceiling, says a prominent real estate industry…
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WFG News
February 6, 2015

3 types of real estate content for targeting specific leads

As a Realtor, you’re going to have some main areas of content that you consistently mine for your real estate blog ideas. And hopefully, you mine those areas consciously, using some ideas to draw in a particular audience and other ideas to boost your keyword rankings. The key is to…
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WFG News
February 6, 2015

9 out of 10 homes may qualify for down payment assistance

Nearly nine out of 10 U.S. homes could qualify for down payment assistance programs when homebuyers also fall within maximum income limits, according to a study by data aggregator RealtyTrac and Down Payment Resource. The analysis compared estimated home values with maximum price limits for 2,290 down payment assistance programs tracked…
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WFG News
February 6, 2015

Real estate social brand integrity in an era of screenshots and copy-and-paste

I need a word with you. Between us — between you and me, and between me and your brand. The lack of privacy in social media is nothing new. Right? There are confusing privacy settings, changing rules and platforms, and the list goes on. Over the past year Facebook, Twitter and…
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WFG News
February 6, 2015

Jeff Lobb: ‘From a sales perspective, it’s about like and trust’

Jeff Lobb of SparkTank talks about white labels, three-quarters transparency and sharing to show you’re human. The post Jeff Lobb: ‘From a sales perspective, it’s about like and trust’ appeared first on WFG National Title Insurance Company.
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WFG News
February 6, 2015

Door-knocking tactics reek of used car salesmanship

I’ve written before about why consumers trust Zillow more than real estate agents. In that article, I stated that Zillow isn’t the pushy salesperson that many real estate agents are — and that’s what’s given our profession a bad name. Last week, I visited the Raise The Bar In Real Estate Facebook…
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WFG News
February 6, 2015

Donna Stott: ‘I don’t define my clients’ success; they do’

Age: 52 Degree, school: Academy for Coaching Excellence, Sacramento, California Location: We serve all of the U.S. and Canada, and we have had agents take our courses from Australia, Japan and other countries around the world. Since they are done via webinar and are recorded, timezones don’t matter. Social media:…
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