WFG News
March 5, 2015

3 things Realtors can learn from big-brand marketing

Nespresso doesn’t just sell coffee. In the brand’s new ad campaign, George Clooney sips the product on the terrace of a palatial European villa. The company called in famed French architect Francis Krempp to design its worldwide stable of luxury coffee boutiques where customers are treated like five-star hotel guests.…
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WFG News
March 5, 2015

Doorsteps helps agents walk homebuyers through the process

Editor’s note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at craig@inman.com. The pitch Online tools like Doorsteps.com is why real estate…
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WFG News
March 5, 2015

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother’s footsteps

Elizabeth Ann Stribling-Kivlan is the president of Stribling & Associates. Describe what you do in one sentence: I oversee the daily brokerage of Stribling & Associates, whether that be helping to negotiate, hiring a new agent or mediate a potential issue. Age: 35 Degree, school: College of the Holy Cross, B.A. in theology…
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WFG News
March 5, 2015

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had made a big mistake…
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WFG News
March 5, 2015

Latest funding round values Nextdoor at $1.1 billion

In the summer of 2012, Nextdoor was the most talked about new social network at Real Estate Connect, and the company closed its first round of $18.6 million in funding from investors including Zillow Chairman and co-founder Rich Barton. Today, the company announced that it’s raised $110 million in a fourth…
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WFG News
March 5, 2015

How Zillow plans to stay on top: Watch the video

In a lively exchange with Inman Publisher Brad Inman, hear what Zillow CEO Spencer Rascoff has to say about how Zillow climbed to the top, and how it intends to stay there. Now that Zillow owns Trulia, it will decide how to price real estate agent advertising not only for…
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WFG News
March 4, 2015

Website arms single-family home investors with neighborhood info

HomeUnion has added detailed neighborhood information to its website that’s intended to give individual investors the confidence to look beyond their own backyards for single-family homes that might make good investments. Launched last May, HomeUnion says it’s out to level the playing field for smaller investors, helping them compete with…
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WFG News
March 4, 2015

Start preparing for Chinese homebuyers and real estate investors

The United States attracts more Chinese real estate buyers than any other country. Chinese investors are buying U.S. property in order to diversify their assets outside of China, for investment purposes, for immigration reasons or because they have a child studying in the U.S. According to the National Association of…
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WFG News
March 4, 2015

Criminals targeting agents in homes will face stiffer penalties in this state

Virginia lawmakers have passed a Realtor-backed bill that can add up to five years to the prison sentences of people who commit crimes including murder, robbery and rape after luring their victims into vacant homes. The legislation represents one of the most muscular responses from the industry to heightened concerns over…
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WFG News
March 4, 2015

How I’m landing real estate sales with Instagram

This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I’ll be honest, it was out of pure, competitive jealousy. I was hanging out at a friend’s house when I found out that his…
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