WFG News
March 6, 2015

Brokers facing tough choices when portals raise prices for ‘featured’ listings

When Zillow told New York City-based brokerage CORE in December that the price of “featuring” its listings on the portal in 2015 would be four times what it paid in 2014, the company decided to cancel its ad spend. Instead of paying to feature listings on the site — blocking…
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WFG News
March 6, 2015

MLS systems: The best, and all the rest

A multiple listing service system from Black Knight Financial Services has snagged the highest satisfaction ratings for the third year in a row in an annual survey of MLS executives by real estate consulting firm Clareity Consulting. Among the countless technology tools available to them, agents consider the multiple listing…
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WFG News
March 5, 2015

Ann Bailey a leader in more ways than one

Ann Bailey has a 20-year history as an admired industry leader helping brokers, franchises and online companies develop and perfect their strategies and execute better. She came up through the MLS side of the business and continues to lead the way for many. What most people do not know about…
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WFG News
March 5, 2015

3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in 3-D technology, which some real estate agents are using to grab the attention of…
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WFG News
March 5, 2015

4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It’s one of the greatest rivalries in beverage history! Whichever side of the aisle you occupy, you’re not likely to cross over without some serious convincing. That’s because most of us are brand-loyal shoppers. Whether it’s soft drinks, shampoo or clothing — we all have our favorite brands,…
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WFG News
March 5, 2015

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let’s be honest: lead generation is not the next big thing in this business. I understand that a lot of people will disagree with me, and that’s OK. But if you think your brokerage needs to feed you…
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WFG News
March 5, 2015

How this Zillow Premier Agent made $10 million

Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small Seattle broker with 60 agents and a property management division.…
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WFG News
March 5, 2015

Realtor.com grows New York City footprint

Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris Stevens, Compass, Halstead Property and NestSeekers, the portal has added new search filters and property types to help streamline…
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WFG News
March 5, 2015

Zillow program could help more agents track their listings online

Zillow has launched a program that could provide another perk to real estate brokers and multiple listing services that send their listings directly to the popular search website. Zillow Tech Connect: Reports, the newest branch of the Zillow Tech Connect Program, will allow vendors that show agents how their listings perform online…
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WFG News
March 5, 2015

Greg Fox: ‘The 2 percent keeps me up at night’

The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night. The post Greg Fox: ‘The 2 percent keeps me up at night’ appeared first on WFG National Title Insurance Company.
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