WFG News
March 6, 2015

Swipe embraces visual media trends to create a new breed of home search

Editor’s note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at craig@inman.com. The pitch Yesterday, I discussed in some verbosity Doorsteps, a…
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WFG News
March 6, 2015

Kevin Hincker: ‘The industry is currently dependent on a single technology — one invented 2,000 years ago’

Chief technology officer and co-founder, NuOffer Time at NuOffer: Two years. Describe what you do in one sentence: I oversee the development team and create new features. Age: 51 Location: Los Angeles Social media: LinkedIn  Kevin Hincker’s workspace. What do you do? I draw on white boards and go to meetings :). I write code,…
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WFG News
March 6, 2015

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you spend writing your posts. This strategy…
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WFG News
March 6, 2015

Brokers facing tough choices when portals raise prices for ‘featured’ listings

When Zillow told New York City-based brokerage CORE in December that the price of “featuring” its listings on the portal in 2015 would be four times what it paid in 2014, the company decided to cancel its ad spend. Instead of paying to feature listings on the site — blocking…
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WFG News
March 6, 2015

MLS systems: The best, and all the rest

A multiple listing service system from Black Knight Financial Services has snagged the highest satisfaction ratings for the third year in a row in an annual survey of MLS executives by real estate consulting firm Clareity Consulting. Among the countless technology tools available to them, agents consider the multiple listing…
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WFG News
March 5, 2015

Ann Bailey a leader in more ways than one

Ann Bailey has a 20-year history as an admired industry leader helping brokers, franchises and online companies develop and perfect their strategies and execute better. She came up through the MLS side of the business and continues to lead the way for many. What most people do not know about…
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WFG News
March 5, 2015

3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in 3-D technology, which some real estate agents are using to grab the attention of…
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WFG News
March 5, 2015

4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It’s one of the greatest rivalries in beverage history! Whichever side of the aisle you occupy, you’re not likely to cross over without some serious convincing. That’s because most of us are brand-loyal shoppers. Whether it’s soft drinks, shampoo or clothing — we all have our favorite brands,…
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WFG News
March 5, 2015

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let’s be honest: lead generation is not the next big thing in this business. I understand that a lot of people will disagree with me, and that’s OK. But if you think your brokerage needs to feed you…
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WFG News
March 5, 2015

How this Zillow Premier Agent made $10 million

Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small Seattle broker with 60 agents and a property management division.…
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