If you’re looking to succeed in the real estate market, you need to figure out how to differentiate yourself from the crowd. Most agents I talk to are trying to play the exact same game that every other agent is playing. It’s hard to win a game when there are hundreds if not thousands of participants. However, if you choose to play a different game, you have much better odds of not only winning, but winning big! If you’re looking for a book, or better yet a system, that will help you change the game your playing, check out ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W. Chan Kim and Renee Mauborgne.
You can also check out their website: http://www.blueoceanstrategy.com/
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