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ryantate
220
WFG News
March 6, 2015

Realtor.com climbs in rankings, Trulia’s new look, Homes.com picking up steam

Zillow Group has given Trulia’s home page a subtle makeover, which could foreshadow other changes that would help differentiate the nation’s most popular real estate search portals now that they’re under the same roof. Before it was acquired by Zillow, Trulia’s home page featured an image of a couple holding hands, strolling up a…
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ryantate
170
WFG News
March 5, 2015

How Zillow plans to stay on top: Watch the video

In a lively exchange with Inman Publisher Brad Inman, hear what Zillow CEO Spencer Rascoff has to say about how Zillow climbed to the top, and how it intends to stay there. Now that Zillow owns Trulia, it will decide how to price real estate agent advertising not only for…
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ryantate
170
WFG News
February 23, 2015

Trulia’s economist latest to leave company

Trulia’s chief economist is the latest to depart the company in the wake of the portal’s acquisition by Zillow, but says his research team will continue to produce housing reports “that will be different from Zillow’s and sometimes will kick their butts.” Jed Kolko. “From day one, Trulia’s leaders have…
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ryantate
202
WFG News
February 20, 2015

News Corp. delivers one-two punch to Zillow Group

With Zillow finally swallowing Trulia, the head-to-head portal bout is officially on. News Corp. — owner of realtor.com operator Move Inc. — has thrown the first punches. In a press release on Tuesday emblazoned with an all-caps headline, Move jabbed that “Zillow’s year of the merge will be realtor.com’s year…
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ryantate
252
WFG News
February 18, 2015

Your cheat sheet to the Zillow-Trulia deal

We awaken today to a world where Trulia is owned by the newly named Zillow Group. Brokers and agents need to make quick sense of what the closing Zillow’s acquisition of Trulia means for the immediate and ongoing future. To help you toward that end, here is a cheat sheet…
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ryantate
153
WFG News
February 5, 2015

Why real estate professionals need to read ‘Zillow Talk’

Many real estate professionals are still ambivalent about Zillow. They remember how Zillow came to the market 10 years ago with a much less industry-friendly attitude than it developed once it realized there was more money in pursuing the industry as a client rather than a competitor. Maybe we’re just…
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ryantate
151
WFG News
January 27, 2015

Sneak peek: ‘Zillow Talk’ by Spencer Rascoff and Stan Humphries

Editor’s note: The following is excerpted from Chapter 17 of Spencer Rascoff and Stan Humphries’ new book, “Zillow Talk: The New Rules of Real Estate,” on sale today. Once you start looking for them, they’re hard to miss. The signs pop up in front yards and on park benches, on…
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