Inman
August 26, 2015

What does the Chinese stock market crash mean for the US real estate market?

Takeaways: The Chinese stock market has lost 30 percent of its value and continues to see major swings. More then half of Chinese citizens are now considering buying foreign real estate. Different segments of the Chinese will invest in various ways.  As the Chinese stock market has lost 30 percent…
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Inman
March 17, 2015

Get Pinterested: Pinterest for real estate

First impressions are lasting. In the world of real estate, sometimes a first impression is the only opportunity you get to make a sale happen. Because of this, in the past few years there has been a major influx in advocacy for the use of professional photography for your listings.…
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WFG News
March 6, 2015

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you spend writing your posts. This strategy…
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WFG News
March 4, 2015

How I’m landing real estate sales with Instagram

This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I’ll be honest, it was out of pure, competitive jealousy. I was hanging out at a friend’s house when I found out that his…
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WFG News
March 3, 2015

Lisa Archer: ‘Social media is about being social. Do that, and the business will come’

Age: 36 Years in real estate: Eight Job title: CEO, Live Love Homes Location: Charlotte, North Carolina (and seven more expansion cities around the United States) Hours per week spent on social media: Five Social media accounts: Too many to count. Facebook, Twitter, LinkedIn are just a handful. Target demographic: Anyone in my world.…
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WFG News
March 3, 2015

Why social media is destined to play a bigger role in real estate search

A computer model crunching a person’s Facebook “likes” can do a better job judging their personality traits than their own friends and family, according to a recent study conducted by researchers at the University of Cambridge and Stanford University. That “was nice for us to hear because it validates what we’ve been thinking…
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WFG News
March 2, 2015

4 hot strategies to boost your online real estate presence

What does it take to soar to the top of the search engines or the newsfeed on Facebook? The speakers at Agent Reboot recommend that you avoid “vanilla marketing,” identify “trending personas,” incorporate niched-based tagging and employ targeted boosting. Would you like to improve your online and social media presence?…
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WFG News
February 27, 2015

Zillow’s drinking the Trulia Kool-Aid, realtor.com gets feisty

Realtor.com operator Move Inc. has been feisty out of the gate with its new rival Zillow Group Inc. Just a week after Zillow’s acquisition of Trulia closed, the two already have a new court date. On March 12 a judge will decide whether Move’s syndication platform ListHub can cut its listings feed to…
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WFG News
February 27, 2015

Sam DeBord: ‘If you try to leverage influence too much, you’ll diminish it’

Age: 38 Years in real estate: 10 Job title: Managing broker Location: Seattle Hours per week spent on social media: 10 Social media accounts: Facebook, Twitter, LinkedIn Target demographic: Homebuyers, industry supporters Average number of posts per day: Two posts; many more comments Which social channels do you work more? Just…
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WFG News
February 23, 2015

Alyssa Hellman: ‘I never operate as a business on social media’

Age: 28 Years in real estate: 4.5 Job title: Go Leader at BHGRE | Go Realty Location: Cary, North Carolina Hours per week spent on social media: I never really track this because I don’t time-block for social media. I use it throughout my day to keep in touch, network, and…
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