Inman
March 16, 2015

Better Homes and Gardens Real Estate taps broker to recruit franchisees

Fast-growing Realogy franchisor Better Homes and Gardens Real Estate has brought on industry veteran Chris Nichols to help the firm grow its footprint in Colorado, Oklahoma, Texas, Utah and Wyoming as director of membership development. Nichols comes to his new post from American Fork, Utah-based Prudential Utah Elite Real Estate…
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WFG News
February 27, 2015

How Realogy will tackle challenges facing the industry: Watch the video

Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Commercial, ERA and Sotheby’s International Realty. Realogy is also the home of the nation’s…
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WFG News
February 27, 2015

Is Realogy’s portal an innovation or smoke bomb?

Now that Realogy’s portal, homesforsale.com, is live, one big question is up in the air: is this new arrival on the market an innovation bomb … or is it more of a smoke bomb, a temporary distraction that simply won’t last? Realogy’s portal has got a clean, almost minimalist design,…
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WFG News
February 25, 2015

America’s biggest brokerage launches new website

A real estate search portal built by the U.S.’s largest brokerage, NRT LLC, to compete with Zillow, Trulia and realtor.com and generate more online leads is now live in 14 of the brokerage’s 40 markets. HomesForSale.com serves up listings sourced from multiple listing services and features automated home valuations, sold data…
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WFG News
February 24, 2015

Realogy’s revenue increases on rising home prices

Buoyed by rising home prices, real estate giant Realogy posted $5.3 billion in net revenue in 2014, up 1 percent from a year ago. “Realogy was involved in approximately 27 percent of U.S. existing homesale transaction volume involving a real estate brokerage firm — a full percentage point gain in market…
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WFG News
February 23, 2015

Real estate brand wars and the future of homeownership

No more Z talk Marjan Apostolovic/Shutterstock Did you ever have a friend warn you, “Tonight, no talk about religion or politics”? I added another topic to the no-talk list: the Zillow acquisition of Trulia. Say the word Zillow and you must put a dollar in this jar. The other big…
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WFG News
January 30, 2015

Technology fueling commission rebates to Toronto homebuyers

Canadian brokerages TheRedPin and CommissionMadeFair.com say technology that lets homebuyers do much of the legwork involved in finding the home of their dreams themselves lets them offer commission rebates to buyers. Homebuyers “can filter through all the facts until they’re ready to take the next steps, which is usually going…
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WFG News
January 29, 2015

Realogy chief: Brand still king

NEW YORK — Brand awareness drives brokerage and franchise giant Realogy’s success, CEO and Chairman Richard Smith says. Realogy owns NRT LLC, the largest brokerage in the U.S., and some of the country’s largest franchise brands, including Century 21 Real Estate, Coldwell Banker Real Estate, ERA, and Better Homes and Gardens Real…
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