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The Latest News from WFG National Title Company
ryantate
133
WFG News
February 26, 2015

Zillow ‘integrated’ into tonight’s episode of ‘Portlandia’

It may be the most popular real estate search portal in the land, but fans of the IFC comedy “Portlandia” will see characters played by indie rocker Carrie Brownstein and comedian Fred Armisen using Zillow to search for a home in tonight’s episode for another reason: because the company paid…
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ryantate
134
WFG News
February 26, 2015

Establish real estate authority through guest blogging

Guest blogging simply means publishing an article or blog post on someone else’s blog, website, magazine or newspaper — in fact, this is a guest blog post for Inman. (Interested in learning more about Inman’s contributors program? Email contributors@inman.com.) If done correctly, guest blogging is an excellent way for real estate…
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ryantate
134
WFG News
February 25, 2015

Win over millennial real estate clients with a ‘team player’ attitude

At long last, the millennial generation has reached homebuying age. We’ve worked tirelessly to win over Generation X and baby boomers who value independence and hard work, but now it’s time to wow the next generation, a segment of the population that represents nearly 80 percent of first-time homebuyers. As…
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ryantate
150
WFG News
February 25, 2015

How to block other real estate agents from seeing your Facebook ads

Are you wondering how to block other real estate agents from seeing your Facebook advertisements and running up your ad spend with curiosity clicks? There is a section of your Facebook advertising where you can add an audience. It is the same place you upload your database or add a…
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ryantate
160
WFG News
February 24, 2015

Why the best advice on how to choose a real estate agent is all wrong

As an industry, most of the advice we give consumers about how to choose a real estate agent doesn’t make sense. No wonder some clients are unhappy with our services. For example, I recently read that home sellers should choose an agent who has an assistant or maybe several of…
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ryantate
135
WFG News
February 24, 2015

Opportunity and legal risks come with buying and selling leads

Three years ago, Ben Kinney made a proposal to a local real estate agent: He would pay the agent $18,000 if the agent gave Kinney the contact information of the 18,000 leads the agent had stored in his database. The agent agreed. Kinney and his team at Keller Williams Realty…
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ryantate
169
WFG News
February 23, 2015

Real estate brand wars and the future of homeownership

No more Z talk Marjan Apostolovic/Shutterstock Did you ever have a friend warn you, “Tonight, no talk about religion or politics”? I added another topic to the no-talk list: the Zillow acquisition of Trulia. Say the word Zillow and you must put a dollar in this jar. The other big…
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ryantate
116
WFG News
February 23, 2015

Century 21 unveils 2015 national marketing campaign

Century 21 Real Estate has unveiled two new TV spots, which will air throughout the year on network and cable channels as part of the Realogy brand’s 2015 national marketing campaign. Continuing the brand’s “Smarter. Bolder. Faster.” marketing campaign, the two 30-second spots — “Mom’s Basement” and “The Chase” —…
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ryantate
150
WFG News
February 23, 2015

Alyssa Hellman: ‘I never operate as a business on social media’

Age: 28 Years in real estate: 4.5 Job title: Go Leader at BHGRE | Go Realty Location: Cary, North Carolina Hours per week spent on social media: I never really track this because I don’t time-block for social media. I use it throughout my day to keep in touch, network, and…
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ryantate
152
WFG News
February 20, 2015

5 steps to creating viral real estate blog posts

Most real estate agents are great at showing listings, advising and interacting with their prospects. They also know the ins and outs of their real estate market and can talk endlessly about it. But when it comes to putting those ideas into writing, most agents will just chicken out. Love…
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