Inman
August 26, 2015

Why fidelity bonds are a must-have for real estate

Takeaways: There are important ways you can protect your real estate business with a fidelity bond and leverage it in marketing. Surety bonds are a type of insurance a business provides for its customers. Fidelity bonds are sometimes also called employee dishonesty bonds. If one of your employees commits some…
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Inman
August 26, 2015

Luxury listing of the day: Monte Sano Mountain home in Huntsville, Alabama

This retreat to the country in Huntsville, Alabama, has it all: an infinity pool, impeccably crafted stonework and plenty of space to stretch out. The six-bedroom, eight-bathroom home is listed by Karen Crippen for $6.5 million. Do you have a luxury listing of the day you’d like to see featured…
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Inman
March 17, 2015

StreetEasy rolls out NYC marketing campaign

Zillow Group’s New York City-focused portal StreetEasy is capitalizing on the spring buying season by plastering the Big Apple with its new print-based marketing campaign, “Live As You Please.” The city’s streets, sidewalks, subway stations, subway cars and taxis today begin playing host to ads depicting some of theidiosyncratic elements…
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Inman
March 17, 2015

Eliminating the salesperson stigma in real estate

Do you think of yourself as a salesperson or as a real estate consultant? Many real estate agents would say (or at least prefer to say) consultant. Why is that? There seems to be a stigma among us that prevents us from thinking of ourselves as salespeople, but that’s what…
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Inman
March 17, 2015

Get Pinterested: Pinterest for real estate

First impressions are lasting. In the world of real estate, sometimes a first impression is the only opportunity you get to make a sale happen. Because of this, in the past few years there has been a major influx in advocacy for the use of professional photography for your listings.…
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Inman
March 17, 2015

Kenneth Jenny: ‘Not everyone appreciates an outside opinion of the future or the need to change’

Kenneth Jenny is the managing director and CEO of TranCen.com. Describe what you do in one sentence: I help others see and understand opportunities for change way above what they cannot see because they have their heads down everyday running their businesses. Age: Old enough to know better. Degree, school:…
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Inman
March 17, 2015

Virtual staging helps agents optimize vacant listings

Professional home staging is an effective marketing strategy for home sellers. Staging enables buyers to envision themselves in a space, and allows them to understand the intended use and size of a room. When a home is vacant, buyers are often uninspired by the space. When a home is staged,…
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Inman
March 16, 2015

Better Homes and Gardens Real Estate taps broker to recruit franchisees

Fast-growing Realogy franchisor Better Homes and Gardens Real Estate has brought on industry veteran Chris Nichols to help the firm grow its footprint in Colorado, Oklahoma, Texas, Utah and Wyoming as director of membership development. Nichols comes to his new post from American Fork, Utah-based Prudential Utah Elite Real Estate…
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Inman
March 16, 2015

Finding untapped growth opportunity in your real estate practice

For almost 30 years, I have developed an annual marketing strategy for my real estate practice. This includes touching my client, sphere of influence and friends on a weekly basis. The reason for this touch plan is to create brand awareness, so when any of them think real estate, they…
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Inman
March 16, 2015

Warren Buffett’s franchise is on the hunt for listings

Berkshire Hathaway HomeServices is once again targeting sellers in its national marketing campaign, which includes a national TV spot that will make its debut on the HGTV cable network today. Poised for international expansion in 2015, BHHS is vying with franchisors Century 21 Real Estate and Coldwell Banker Real Estate…
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