Inman
March 17, 2015

Get Pinterested: Pinterest for real estate

First impressions are lasting. In the world of real estate, sometimes a first impression is the only opportunity you get to make a sale happen. Because of this, in the past few years there has been a major influx in advocacy for the use of professional photography for your listings.…
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Inman
March 17, 2015

Marketing automation with Marketo can mean big business for real estate firms

Have suggestions for products that you’d like to see reviewed by our real estate technology expert?Email Craig Rowe. Get a full week’s worth of real estate tech reviews delivered straight to your inbox! The pitch Real estate agents need to look outside of the industry for ways to automate business…
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Inman
March 17, 2015

Kenneth Jenny: ‘Not everyone appreciates an outside opinion of the future or the need to change’

Kenneth Jenny is the managing director and CEO of TranCen.com. Describe what you do in one sentence: I help others see and understand opportunities for change way above what they cannot see because they have their heads down everyday running their businesses. Age: Old enough to know better. Degree, school:…
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Inman
March 17, 2015

Virtual staging helps agents optimize vacant listings

Professional home staging is an effective marketing strategy for home sellers. Staging enables buyers to envision themselves in a space, and allows them to understand the intended use and size of a room. When a home is vacant, buyers are often uninspired by the space. When a home is staged,…
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Inman
March 16, 2015

NAR-backed moving app, Updater, now talks to zipForm

Integration of electronic form-filling technology zipForm Plus and the change-of-address app Updater is now live, making it easier for agents who use zipForm to invite clients to use Updater to simplify chores associated with moving like transferring utilities, forwarding mail, and updating their accounts and records. Implementation of a partnership…
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Inman
March 16, 2015

Better Homes and Gardens Real Estate taps broker to recruit franchisees

Fast-growing Realogy franchisor Better Homes and Gardens Real Estate has brought on industry veteran Chris Nichols to help the firm grow its footprint in Colorado, Oklahoma, Texas, Utah and Wyoming as director of membership development. Nichols comes to his new post from American Fork, Utah-based Prudential Utah Elite Real Estate…
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Inman
March 16, 2015

How to think like a hacker: Watch the video

If you associate Boston Virtual Imagings founder, Matt Murphy, with drones, youve only got part of the picture. Murphys also a hacker, working to automate some of real estates more challenging workflows. Hes the founder of KnocKey, a startup thats building an Internet-connected keyless entry system. Hear Murphys take on…
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Inman
March 16, 2015

‘Easy button’ could help brokers manage direct MLS feeds

Brokers whose multiple listings services have signed direct-feed agreements with Homes.com, Zillow, and Trulia could now have a new, easy way to manage listings that go to those portals and see which ones give them most bang for their buck. Homes.com, the nations fourth most-popular real estate site, is the…
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Inman
March 16, 2015

Finding untapped growth opportunity in your real estate practice

For almost 30 years, I have developed an annual marketing strategy for my real estate practice. This includes touching my client, sphere of influence and friends on a weekly basis. The reason for this touch plan is to create brand awareness, so when any of them think real estate, they…
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Inman
March 16, 2015

Warren Buffett’s franchise is on the hunt for listings

Berkshire Hathaway HomeServices is once again targeting sellers in its national marketing campaign, which includes a national TV spot that will make its debut on the HGTV cable network today. Poised for international expansion in 2015, BHHS is vying with franchisors Century 21 Real Estate and Coldwell Banker Real Estate…
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